India a priority market for Qatar's ambitious 2030 tourism goal
From visitor numbers to market collaboration, MICE, and travel opportunities, Philip Dickinson, Vice President International Markets, Qatar Tourism, sheds light on their strategic initiatives, emphasising the Indian market.
Advancing Towards the 2030 Vision
Aligned with Qatar's national strategy, the tourism sector aims to welcome six million tourists by 2030 and double its GDP contribution from six to 12 per cent. With the country crossing four million visitors in 2023, surpassing the 2019 visitor numbers, the objectives seem well achievable.
"Surpassing over four million international arrivals in 2023, nearly doubling preCOVID figures from 2019, is a remarkable achievement for Qatar. This success is largely attributed to the hosting of the World Cup in late 2022, which showcased Qatar's ability to deliver world-class events. Our projection for 2024 is to welcome at least 4.8 million visitors from all markets combined,” states Philip.
Qatar welcomed approximately 420,000 visitors from India in 2023, making it the second-highest source market after Saudi Arabia. Philips says, "In 2023, India emerged as our second-largest market with a notable performance of 420,000 arrivals, solidifying its position after Saudi Arabia. We are particularly pleased with the performance and growth of the Indian market."
India's Significance
With the Middle East region experiencing significant growth in tourism, every GCC country is actively pursuing opportunities in this sector. Qatar's positioning in this market is clear and ambitious. “Our growth trajectory is also targeted to create an additional 20,000 hospitality jobs in Qatar, increasing our workforce from 120,000 in 2019 to 250,000 by 2030. To achieve these objectives, we are focusing on 15 priority markets, with India being designated as a Tier 1 priority market. This signifies our commitment to working closely with the travel trade and engaging extensively with Indian travellers, supported by our dedicated full-time representative office, BRANDit in India,” explains Philip.
Qatar Tourism is committed to fostering collaboration between its India and Dohabased teams, engaging with pivotal stakeholders across the tourism sector, including tour operators, OTAs, MICE organisers, travel agencies, and wedding planners. Philip elucidates, "Our support encompasses a multitude of initiatives, such as FAM trips, roadshows, and active participation in trade shows, all aimed at elevating Qatar's allure as a premier destination. Additionally, we provide substantial subventions for the MICE segment, fostering partnerships with key operators and OTAs through performancebased agreements. Our unwavering dedication to the trade industry drives us to explore avenues for enhancing public relations and consumer engagement, catalysing Qatar's tourism growth."
Rise as a Premier MICE Destination
Qatar is rapidly emerging as a premier destination for MICE travel, experiencing notable growth driven by its expanding portfolio of offerings. Philip underscores, "With our array of world-class products and services, including flying with Qatar Airways and arriving at Hamad International Airport, we ensure a top-tier experience rated 10 out of 10." Boasting state-of-the-art hotels, venues, and attractions, Qatar guarantees a memorable visit for MICE planners and attendees alike. The nation has successfully drawn prestigious high-end incentive groups and witnessed a surge in the wedding business, with approximately 15 large-scale Indian weddings already scheduled. Qatar's appeal lies in its diverse locations, options, and exceptional value, especially in luxury accommodations. The MICE segment now constitutes a large part of business arrivals, solidifying Qatar's position as a top MICE destination.
More Reasons to Visit Qatar
Qatar boasts diverse attractions, from futuristic architecture to cultural landmarks, sports, and adventure, offering enriching experiences for visitors. Qatar Tourism is also focusing on promoting its stopover programme to capitalise on transit passengers. Many travellers’ transit through Doha en route to Europe or Asia, and they are encouraged to consider a stopover in either direction. Philip shares more, “Our stopover programme offers over 100 hotels with rates as low as 14 US dollars per person per night in a four-star hotel. Fulfilment is through Discover Qatar, the local DMC of Qatar Airways. Travellers can purchase the stopover package through Qatar Airways Holidays, while the trade can book it via the Discover Qatar website. With plenty of options and affordable rates, it's an attractive opportunity for travellers, although there are time limits on stays to consider."