Taiwan taking proactive steps to engage with the Indian travel market
With the recent inauguration of the Taiwan Tourism Information Centre in Mumbai, Dr. Trust Lin, Deputy Director General, Taiwan Tourism Administration, Taiwanese Ministry of Transportation and Communication, is brimming with optimism about creating interest among Indian travellers in Taiwan. Forecasting 10 to 15 per cent growth compared to 2019, which saw around 40,000 visitors, Dr. Lin anticipates an encouraging surge in Indian tourism to Taiwan in 2024. Revitalising Connections
In February 2024, the Taiwan Tourism Administration (TTA) opened the Taiwan Tourism Information Centre (TTIC) in Mumbai, India, signalling a resolute return to the Indian market following a hiatus of over three years due to the COVID-19 pandemic. The TTIC Mumbai Office now acts as a one-stop shop for every possible information related to travel, tourism, and hospitality in the picturesque island country to the Indian outbound travel market.
Dwelling upon the intent of the office opening, Lin expressed, "The Indian market has always held a special place in my heart. We ventured into India in 2018 and were doing well until COVID-19 disrupted our progress. This opening symbolises a rekindling of our connection with this remarkable nation and its people. It is a declaration that Taiwan is back, though we never truly left.”
Strategic Engagement in the Indian Market
In addition to establishing the office, Taiwan Tourism is actively committed to cultivating the Indian market through strategic participation in travel exhibitions to foster tourism trade ties with Indian buyers. The tourism board is organising destination seminars and networking events to disseminate information, educate, and empower prominent Indian trade buyers. The flourishing IT sector in Taiwan continues to attract a significant influx of Indian visitors to its exhibitions. Thus, the primary focus is on positioning Taiwan as an enticing MICE destination, a sector receiving high attention. Moreover, efforts are targeted to attract middle to high-income families, FITs, and leisure groups for travel to Taiwan, along with seeking collaborations with Bollywood stars to promote Taiwan, a popular method for enhancing Taiwanese visibility among Indians.
The Mountains and Sea Beckons
Taiwan boasts diverse experiences, from stunning natural landscapes to vibrant night markets and a fusion of traditional
and modern attractions. Whether exploring Taipei's bustling city life or the serene beauty of Taroko Gorge and Sun Moon Lake, visitors are spoilt for choice. Must-visit spots include Yangmingshan National Park, Alishan National Scenic Area, Jiufen Old Street, and the iconic National Palace Museum. Taiwan's rich history, showcased through temples and museums, offers a captivating glimpse into its past. Whether seeking outdoor adventures, culinary delights, or cultural exploration, Taiwan guarantees a memorable and enriching journey for all travellers.
Lin amplifies a significant aspect of Taiwan’s topography, “For a relatively small island, Taiwan is incredibly mountainous. One-tenth of Taiwan is over 2,500 metres, while a total of 258 peaks are more than 3,000 metres high leaving hikers spoilt for options. Some of these hiking trails are conveniently close to the capital, Taipei.”
Taipei: The Urban Pulse of Taiwan
Taipei, Taiwan's bustling capital, offers a unique blend of modern skyscrapers and ancient temples. Taipei 101, standing tall at 101 stories, is a prominent landmark offering panoramic views and upscale shopping. One can wander through the vibrant streets of Taipei and indulge in the flavours of numerous night markets as twilight sets in. The mountains are just a short bus or MRT ride away, offering great opportunities for outdoor activities. Exploring Taipei by bike is a favourite among locals, allowing for leisurely rides along riverside parks and city exploration amidst lush greenery.
Enhancing Outreach
Taiwan’s top source markets include Hong Kong, Japan, South Korea, and Singapore. “With a growing interest among Indians in Southeast Asian destinations like Singapore, Thailand, and Vietnam, we see significant potential to increase footfalls from India to Taiwan. Therefore, we are investing in India through FAM trips and media enhancement for better mileage,” says Dr. Lin.