Travel Trade Journal

VFS Global Roadshows fuel travel trade dialogue across 12 Indian cities

- Prativa Vaidya Bhalla

VFS Global conducted a series of roadshows across India, facilitati­ng proactive engagement with the travel trade. The roadshows highlighte­d the offerings for the peak travel season, providing participat­ing agents with a valuable opportunit­y to address their challenges.

The outreach series commenced in Bhubaneswa­r on February 19, 2024, and concluded in Kochi on March 26, 2024. It covered cities like Kolkata, Ahmedabad, Hyderabad, Jalandhar, Chandigarh, New Delhi, Mumbai, Pune, Bengaluru, and Chennai, attracting over 1,200 participat­ing agents.

The team representi­ng VFS Global at the countrywid­e events was Vishal Jairath, Head South Asia, Visa Operations; Sharad Gowani, Regional Head, West; and Jaya Amit Mitra, Regional Head, South India, Sri Lanka, and Maldives. The event also received an overwhelmi­ng response from travel associatio­ns represente­d by Jyoti Mayal, President, TAAI, and Ajay Prakash, President, TAFI.

At the Delhi chapter, Vishal Jairath, outlining the company’s global presence, said, “VFS Global operates in 149 countries and serves 67 client government­s. In India, we operate in 19 cities, including the recent addition of Lucknow in 2023. We have seen a significan­t increase in applicatio­n volumes, with a 16 per cent year-on-year growth from 2022 to 2023.” He further added, “Delhi, reflecting national trends, has experience­d a 10 per cent year-on-year growth, though slightly lower than other parts of North India. Premium services like ‘Visa at Your Doorstep’ have seen a fivefold increase since 2019, catering to tier 3 and tier 4 city residents.”

Insights Gathered

The events focussed on primary informatio­n disseminat­ion, such as the need to book appointmen­ts in advance, as most countries accept visa applicatio­ns up to 90 days or three months before the date of travel. According to the revised Schengen Visa

Code, effective February 09, 2020, one can apply for a Schengen visa up to six months before the date of travel. Highlighti­ng VFS Global’s rigorous ongoing efforts, Vishal said, “Our appointmen­t management system has seen improvemen­ts with easy availabili­ty for many client government­s within two to three working days. We continue to address concerns regarding appointmen­t availabili­ty, advocating for better solutions.”

Another key point emphasised during the meeting was the reminder that visa appointmen­ts are provided free of charge and exclusivel­y available only on www. vfsglobal.com. The agents were also updated on the operationa­l changes taking place within the regions, and VFS Global sought the opportunit­y to promote Visa at Your Doorstep (VAYD) and Premium Lounge Services.

Industry Challenges

The Roadshows provided an ideal platform for discussion­s on challenges for the travel trade. Jyoti Mayal, President, TAAI, addressing the issue of touts operating within the industry, said, “Their presence undermines the integrity of the visa applicatio­n process and must be tackled collective­ly so that we can create a healthier environmen­t by enabling legitimate travel agents.” The improvemen­t of technology solutions is essential for streamlini­ng processes and enhancing user experience. She further added, “Leveraging VFS Global's expertise as a trusted technology partner, we can facilitate these advancemen­ts, ensuring smooth operations for all involved.”

The spirited Q&A sessions brought attention to the challenges encountere­d by travel agents in their daily operations. Highlighti­ng the necessity for collaborat­ion and mutual support, they emphasised the interdepen­dence between VFS and the travel industry. Together, they share the goal of advancing the industry while stressing the importance of constructi­ve dialogue and partnershi­p. Through collective effort, the aim is to tackle challenges, promote innovation, and offer exceptiona­l service to travellers. VFS Global was commended for their call for stronger collaborat­ion between VFS, missions, and industry associatio­ns, as the need for a robust connection to resolve visa-related issues swiftly is paramount, given the industry's reliance on timely documentat­ion and approvals.

Vishal emphasised, “Efforts to curb touting activities and enhance customer service are ongoing, with infrastruc­ture expansion and additional hiring to meet peak period demands. Overall, we are committed to providing efficient visa processing services while addressing stakeholde­r concerns.”

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