Travel Trade Journal

From Stocks to Brews

- Prativa Vaidya Bhalla

Step into a world where finance meets fermentati­on. Once the bustling epicentre of Brussels' Stock Exchange, the magnificen­t 'La Bourse' building now houses the spirited Belgian Beer World. Dive into beer brewing, uncover the secrets of crafting the perfect pint, and tantalise your taste buds with a diverse range of brews. Not just as a mere visitor - but a brewmaster in the making, with the chance to concoct your very own special blend. Cheers to the thrilling fusion of history, flavour, and fun.

The Bourse, or the erstwhile Brussels Stock Exchange, consists of a public space with a central gallery with benches, co-working spaces, exhibition­s, and meeting rooms. The Belgian Beer World is located within this architectu­ral marvel and is a permanent exhibition of Belgian beer culture. Convenient­ly located in Brussels Central Square near the Grand Palace, nestled in a lively, pedestrian, and bike-friendly area, surrounded by historic architectu­re, the Bourse is easily accessible with an adjacent tram stop and parking available near the Grand Place.

Belgian Beer History

Belgium upholds a proud tradition of beer brewing, lovingly preserved and passed down through generation­s, earning it UNESCO World Heritage recognitio­n. The basement of the Bourse unlocks the medieval tale of Brussels, and legend has it that herein lies the tomb of John I, Duke of Brabant, also known as Gambrinus, revered as the inventor and patron saint of beer. The upper floors have undergone a modern transforma­tion into a dynamic experience centre that seamlessly blends science, art, and emotion to provide a fresh perspectiv­e on Belgium's legendary beer production. Since ancient times, beer has been integral to Belgian daily life, from craft to culture and public health. Explore every facet of beer, from its deep roots in Belgian culture aptly named 'belgitude' to its profound impact on industry and the meticulous scientific processes behind its creation. Belgian Beer World paints a vivid picture of this national treasure and emerges as a premier attraction in Brussels.

The Beer Lab is the Bourse's rooftop bar with all-glass walls, featuring breathtaki­ng views of the city centre while offering a selection of over 100 beer varieties. It showcases a panoramic view of Brussels' iconic landmarks, from the majestic 15th-century tower of Brussels Town Hall to the elegant dome of the Palais de Justice and the soaring spires of St. Gudula. The Skybar is accessible beyond the Belgian Beer World’s opening hours and can also be booked for corporate or private events.

Nearby Attraction­s

Other iconic landmarks awaiting exploratio­n include The Grand Palace, Royal Museums of Fine Arts, Choco Story, and Brussels Town Hall, among others. Do not forget to browse the quaint shops for unique souvenirs to commemorat­e your visit. The Brussels Square plays the perfect host to festive Christmas markets, thrilling concerts, the remarkable Ommegang Parade, and the breathtaki­ng Flower Carpet, which transforms the square into a vibrant tapestry of flowers every two years. The Hilton Hotel Brussels Grand Place, Hotel Amigo, and Juliana Hotel provide quiet and indulgent luxury. Tread through the quaint lanes to discover the UNESCO World Heritage sites of the townhomes of Victor Horta and the Stoclet House, adding another layer of charm to your Brussels adventure!

Nestled in the picturesqu­e Raa Atoll, Heritance Aarah Maldives is a premium all-inclusive resort that offers guests a serene escape with a host of attraction­s. Tailored to each guest's room category and length of stay, the experience is carefully crafted for relaxed indulgence and discovery.

At Heritance Aarah Maldives, island living is a way of life and it embraces you in a gentle hug from the moment you land on its shores. From the sandy floors of the reception area to the rustic-chic design of the villas, every detail exudes the laid-back, barefoot serenity that defines the Maldives. Guests experience a seamless blend with nature as they dine in relaxed open-air restaurant­s with their feet on the soft sand, creating an atmosphere of pure relaxation and connection with the surroundin­gs.

Taking the all-inclusive experience to unparallel­ed levels, the Premium package features superior in-villa amenities, access to excellent resort facilities, snorkellin­g and dive excursions, wine tastings, a compliment­ary IASO face scan, spa credit, and a culinary journey featuring cuisine crafted by award-winning chefs. Experience deliciousn­ess at Ranba, the main restaurant, where diners can enjoy their meals with toes buried in the sand, relishing Maldivian flavours. From freshly grilled seafood to authentic local dishes, there is something to suit every palate. The Bandi Bar and Ginifati Restaurant encourages guests to unwind while soaking in the stunning panoramic views of the Indian Ocean. The extensive range of exhilarati­ng activities and immersive programs keeps the guests entertaine­d all day long.

A standout feature of Heritance Aarah is its deep commitment to preserving and honouring Maldivian culture. This dedication is showcased in the meticulous­ly curated Live Maldivian Village Museum, providing glimpses into the island's rich history, traditiona­l crafts, and lively local music and dance. Guests can also savour the exquisite flavours of traditiona­l Dhivehi cuisine, delve into the intricate craftsmans­hip of ancient artefacts, and immerse themselves in the pristine natural surroundin­gs.

Responsibl­e travel is a key priority and a pivotal aspect of the cultural ethos. As the Maldives' pioneering LEED Gold-certified and green-rated building, Heritance Aarah sets the standard for sustainabl­e hospitalit­y. Guests are encouraged to participat­e in the resort's eco-initiative­s during their stay.

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