TAMIL NADU
CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH
Tamil Nadu beckons travellers on a timeless journey, promising a blend of heritage, culture, and nature. As the State continues to evolve and innovate, its tourism sector stands poised to capture hearts and minds for generations to come. Dr. K. Manivasan, IAS, Additional Chief Secretary, Tourism, Culture, and Religious Endowments Department, Tamil Nadu, unveils some of the State’s allure while offering fresh insights into its evolving tourism developments.
In India's tourism landscape, Tamil Nadu stands as a beacon of rich heritage, diverse culture, and natural splendour. Over the years, the State has welcomed millions of visitors from across the globe, setting remarkable benchmarks in both domestic and international tourism. In 2023 alone, the State witnessed a staggering 28.6 crore domestic visitors, showcasing its unwavering appeal as a favourite destination in India. Heritage tourism, medical tourism, and business travel are strong segments for international visitors to Tamil Nadu.
Timeless and Vivid Enchantments
Tamil Nadu is not just a destination; it is a journey through time, where ancient temples, classical arts, and lush landscapes offer a truly immersive experience. Further, the State’s tourism narrative is intricately woven with tales of antiquity, echoing its status as one of the oldest civilizations in the world. From the ancient Tamil language
to the 2000-year-old cultural tradition of Jallikattu, the State exudes a timeless charm. Dr. K. Manivasan emphasises, "Tamil Nadu offers a diversity of experiences for travellers, both domestic and international, through its rich heritage, vibrant festivals, and breathtaking natural landscapes. Our cultural heritage, including classical dance forms like Bharatnatyam and the Carnatic music tradition, serves as a testament to our enduring legacy."
Beyond its heritage and cultural treasures, Tamil Nadu is blessed with diverse ecosystems and abundant natural wonders. With over 700 temples spanning a millennium, 18 sanctuaries, five tiger reserves, lush landscapes, hill stations, the second-longest coastline in India, the UNESCO Heritage Train, and more, the state offers a myriad of experiences for the discerning traveller. These are some aspects that very few states can boast of. Dr. K. Manivasan notes, "Our efforts extend beyond heritage tourism to embrace ecotourism, coastal tourism, and wildlife sanctuaries, ensuring a holistic experience for visitors."
Roadmap for the Future
Looking ahead, Tamil Nadu’s tourism sector is poised for further growth and development. Dr. K. Manivasan reveals
plans to enhance the splendours of destinations such as Madurai and use them as transit points for further exploration of the State. Madurai, a city steeped in over 2000 years of history, offers a glimpse into authentic street food traditions, often overlooked by visitors. From there, travellers can journey to Kodaikanal, the only hill station developed by Americans in India. Here one can further unveil the rich Chettinad heritage and cuisine while also providing access to the spiritual Rameswaram.
Similar to Madurai, they have identified many places, like Thanjavur, which has the potential to unlock other lesser-known destinations. Tamil Nadu's coastal tourism flourishes with numerous attractions. From Mahabalipuram (Mamallapuram) to the Danish fort in Tranquebar, visitors can experience a plethora of cultural confluence along the extensive coastline. “We are actively developing master plans for these destinations and seeking international funding to support our initiatives. By engaging top agencies and consultants, we are ensuring meticulous planning and execution. We are on track to realise our vision for Tamil Nadu's tourism development,” says Dr. K. Manivasan.
Central to Tamil Nadu's tourism strategy is the active engagement of stakeholders and collaboration with the private sector. Dr. K. Manivasan acknowledges the challenges but remains optimistic about the synergies created through such partnerships. "By working closely with tour operators, hoteliers, and other agencies like the Forest Department, we aim to create a robust tourism ecosystem that prioritises visitor experience and sustainable growth," he asserts.
Cultivating Value-Driven Tourism
Dr. K. Manivasan is a stalwart advocate for sustainable and responsible tourism practices. He underscores the importance of eco-tourism and responsible tourism in preserving the state's ecological treasures for future generations. "We are conscious of the need to balance tourism growth with environmental conservation," he states. Measures such as plastic bans and community awareness campaigns further reflect the state's commitment to minimising its ecological footprint.
Looking beyond mere visitor numbers, Tamil Nadu Tourism sets its sights on value-driven tourism experiences. "Our aim is not just to attract crowds but to create meaningful connections with our cultural heritage and natural wonders," Dr. K. Manivasan affirms. Embracing sustainable tourism practices and fostering collaborations across sectors, Tamil Nadu charts a course towards more inclusive, responsible, and enriching tourism experiences.