6th Edition of UP Travel Mart to be held in Gorakhpur from April 25 - 29, 2024

The Tourism Department of Government of Uttar Pradesh, in collaboration with FICCI, has announced the 6th Edition of the UP Travel Mart, scheduled to take place from April 25 to April 29, 2024, in Gorakhpur, Uttar Pradesh. A Curtain Raiser event, including a joint Press Conference, was organised at The Taj Mahal Hotel in Lucknow on March 12, featuring esteemed speakers: Jaiveer Singh, Minister of Tourism and Culture of Uttar Pradesh; Mukesh Kumar Meshram, Principal Secretary and DG Tourism, Government of Uttar Pradesh; Prakhar Mishra, Director Tourism; and Prateek Hira, Chair of FICCI’s Tourism Committee.

Minister Jaiveer Singh highlighted the state's ambition to lead in foreign tourist arrivals and showcased Uttar Pradesh's unparalleled safety, infrastructure development, and rich cultural heritage. Mukesh Kumar Meshram elaborated on the state's efforts to unlock the potential of its heritage sites, emphasizing the success of the PPP model. Prateek Hira discussed the upcoming event's insights, including plans for familiarization trips to Buddhist and Eco-Tourism sites. He stressed FICCI's strong presence in the tourism domain and the revival of UPTM as a catalyst to increase tourist footfall. Prakhar Mishra thanked attendees and emphasized UP's empowerment of the travel trade and private sector to harness tourism potential. The revival of UPTM has generated excitement among the travel and hospitality trade, with foreign operators eager to explore Uttar Pradesh's new infrastructure and product offerings since the last edition in 2019.