Vishal Suri

Chief Operating Officer Inbound, Thomas Cook India

India’s popular tourism gateways are adversely impacted by the summer temperatures. Due to this, tourists from western countries are discouraged from exploring India. Making India a year round destination is not a challenge; instead if constant effort is put into changing the perception of India, inbound tourism during summer will increase automatically.

Destinations like Kashmir, Leh-Ladakh and Himachal Pradesh amongst others need to be promoted as alternatives during this season. Further, the Foreign Tour Operators (FTO) and Foreign Agents (FA) need to be suitably briefed to publicize these destinations. Also, the Indian Ministry of Tourism should promote and create awareness about India through suitable promotional campaigns across the world.