Lajpat Rai

President Hony Joint Secretary, IATO

The biggest obstacle in my opinion is the perception among the overseas tour operators that India as a destination gets too hot during the summers that travelling gets very difficult. These perceptions are more or less reinforced due to lack of adequate marketing support to promote the summer season. It’s high time now that we change the perception and position India as a 365 day destination offering the best of overall travel experience.

If other destinations can get tourist even after touching 55 degree celsius, there are no reasons that Incredible India can’t become one of the most preferred summer option. Look at Dubai, Bangkok, and Indonesia to name a few, who have successfully marketed summers. But, our conventional marketing campaign has always promoted India as a winter destination.