Vijay Thakur

Immediate Past President IATO

Every year, we talk of making Incredible India a 365-day destination, but fail to deliver anything substantial in the said direction. India is an incredible destination, which has to offer more than any other destination.

However, lack of marketing support and attractive campaigns specifically aimed at selling the summer season ensure that we witness a lean period.

To start with, we should target some specific countries to generate visitor arrivals in that specific period. The Visa on Arrival scheme along with the other incentives like partial or complete visa fee waiver should be extended to create demand.