‘Constance’ eyes high-end Indians
After Maldives, Seychelles & Madagascar, the luxury hospitality chain is now focussing on key markets-Delhi, Mumbai, Bengaluru, Chennai & Kolkata.
the weakening Indian rupee, the Indian outbound traveller is still catching the fancy of the international hotels. Joining this bandwagon now is the Constance Hotel Experience. A luxury hotel group with addresses in Maldives, Mauritius, Seychelles and Madagascar, it is now focussing on key markets such as Mumbai, Delhi, Bengaluru, Chennai and Kolkata this year.
Realising the growing importance of India, Dyanna Pudaruth, Chief of Marketing, Constance Hotel Experience says, “Right now, we have almost zero presence in India. Hence, in the first phase, our aim is to introduce the brand and create awareness in India.” Last year, of the 53,395 Indians who visited Mauritius, only 199 stayed at the Constance properties. Around 100 Indians checked in at Constance hotels in Maldives and 25 in Seychelles.
To increase these numbers, the company has entered the Indian market by appointing Nijhawan Group as its Marketing Representative and Blue Square Consultants as its PR arm. According to Ankush Nijhawan, MD, Nijhawan Group, India with an estimated potential of 50 million outbound Indian travellers by 2020, is a key market to be captured by Constance Hotels. Around 75 per cent of Indians travelling to destinations such as Mauritius and Maldives opt for high-end luxury accommodations, hence giving Constance Hotels a great opportunity in the Indian market.
Nijhawan says, “For the travel trade fraternity in India, there will be partnerships with the key tourism stakeholders and collaborators from destinations which have presence in India for Mauritius, Maldives and Seychelles. In order to give the Indian travel agents a feel of Constance hospitality and firsthand experience of our services, USPs and accommodation facilities, we will host fam trips to all destinations.”