‘Con­stance’ eyes high-end In­di­ans

Af­ter Mal­dives, Sey­chelles & Mada­gas­car, the lux­ury hos­pi­tal­ity chain is now fo­cussing on key mar­kets-Delhi, Mum­bai, Ben­galuru, Chen­nai & Kolkata.

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De­spite

the weak­en­ing In­dian ru­pee, the In­dian out­bound trav­eller is still catch­ing the fancy of the in­ter­na­tional ho­tels. Join­ing this band­wagon now is the Con­stance Ho­tel Ex­pe­ri­ence. A lux­ury ho­tel group with ad­dresses in Mal­dives, Mau­ri­tius, Sey­chelles and Mada­gas­car, it is now fo­cussing on key mar­kets such as Mum­bai, Delhi, Ben­galuru, Chen­nai and Kolkata this year.

Re­al­is­ing the grow­ing im­por­tance of In­dia, Dyanna Pu­daruth, Chief of Mar­ket­ing, Con­stance Ho­tel Ex­pe­ri­ence says, “Right now, we have al­most zero pres­ence in In­dia. Hence, in the first phase, our aim is to in­tro­duce the brand and cre­ate aware­ness in In­dia.” Last year, of the 53,395 In­di­ans who vis­ited Mau­ri­tius, only 199 stayed at the Con­stance prop­er­ties. Around 100 In­di­ans checked in at Con­stance ho­tels in Mal­dives and 25 in Sey­chelles.

To in­crease these num­bers, the com­pany has en­tered the In­dian mar­ket by ap­point­ing Ni­jhawan Group as its Mar­ket­ing Rep­re­sen­ta­tive and Blue Square Con­sul­tants as its PR arm. Ac­cord­ing to Ankush Ni­jhawan, MD, Ni­jhawan Group, In­dia with an es­ti­mated po­ten­tial of 50 mil­lion out­bound In­dian trav­ellers by 2020, is a key mar­ket to be cap­tured by Con­stance Ho­tels. Around 75 per cent of In­di­ans trav­el­ling to des­ti­na­tions such as Mau­ri­tius and Mal­dives opt for high-end lux­ury ac­com­mo­da­tions, hence giv­ing Con­stance Ho­tels a great op­por­tu­nity in the In­dian mar­ket.

Ni­jhawan says, “For the travel trade fra­ter­nity in In­dia, there will be part­ner­ships with the key tourism stake­hold­ers and col­lab­o­ra­tors from des­ti­na­tions which have pres­ence in In­dia for Mau­ri­tius, Mal­dives and Sey­chelles. In or­der to give the In­dian travel agents a feel of Con­stance hos­pi­tal­ity and first­hand ex­pe­ri­ence of our ser­vices, USPs and ac­com­mo­da­tion fa­cil­i­ties, we will host fam trips to all des­ti­na­tions.”

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