Tourism Fiji logs on to Indian social media
To establish destination awareness among Indian travellers, Fiji is now eyeing the two most important marketing tools in India – social media and Bollywood! The destination is now focussing to attract high-end travellers.
Fiji
Tourism is targetting the two most proven marketing channels in India – Bollywood and social media. The tourism government is now offering a 47 per cent tax rebate for Indian film production houses making it a competitive destination shooting in overseas market. It is also logging in the social media space in India to make the travellers and travel trade aware about the unique offerings of Fiji.
Fiji Tourism intends to increase the average length of stay from India and China; two of the top emerging source markets for the destination, as its traditional markets - Australia and New Zealand’s tourism pie are showing consistency with marginal growth. It is focussing on Mumbai, New Delhi, Bengaluru, Ahmedabad, Chennai, Surat, Kolkata and Hyderabad markets to attract high- end Indian travellers.
“We are still in the process of creating destination awareness among Indian travellers,” said Aiyaz SayedKhaiyum, Attorney- General and Minister of Tourism, Justice, Anti- Corruption, Public Enterprises, Communications, Civil Aviation, Industry and Trade, Fiji.