Suresh Dissanayake

RESPONSE:

This was my 5th ATM and compared to previous year, I feel fewer consumers turned up. It is losing its image since the product has reached the maturity stage. The organisers have to re-think about their strategy if not, the product will reach the decline stage soon.

TRENDS:

The latest trend is to increase demand for Ayurveda holidays. However, they are not willing to travel for a longer time like European clients. Their avg. stay is 2-3 days and some clients who come for weight losing programmes will have 5-7 days average stay.

We have a strong hold in ME market for SL & Maldives. We were able to break in few major accounts during ATM. We were also able to educate many agents about our product. This will have short-term and long-term results for all our properties. We were also able to create the brand awareness in the market.