Suresh Dis­sanayake

TravTalk - India - - Exhibitions -


This was my 5th ATM and com­pared to pre­vi­ous year, I feel fewer con­sumers turned up. It is los­ing its im­age since the prod­uct has reached the ma­tu­rity stage. The or­gan­is­ers have to re-think about their strat­egy if not, the prod­uct will reach the de­cline stage soon.


The lat­est trend is to in­crease de­mand for Ayurveda hol­i­days. How­ever, they are not will­ing to travel for a longer time like Euro­pean clients. Their avg. stay is 2-3 days and some clients who come for weight los­ing pro­grammes will have 5-7 days av­er­age stay.

We have a strong hold in ME mar­ket for SL & Mal­dives. We were able to break in few ma­jor ac­counts dur­ing ATM. We were also able to ed­u­cate many agents about our prod­uct. This will have short-term and long-term re­sults for all our prop­er­ties. We were also able to cre­ate the brand aware­ness in the mar­ket.

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