This was my 5th ATM and compared to previous year, I feel fewer consumers turned up. It is losing its image since the product has reached the maturity stage. The organisers have to re-think about their strategy if not, the product will reach the decline stage soon.
The latest trend is to increase demand for Ayurveda holidays. However, they are not willing to travel for a longer time like European clients. Their avg. stay is 2-3 days and some clients who come for weight losing programmes will have 5-7 days average stay.
We have a strong hold in ME market for SL & Maldives. We were able to break in few major accounts during ATM. We were also able to educate many agents about our product. This will have short-term and long-term results for all our properties. We were also able to create the brand awareness in the market.