San­jay Ku­mar Jain

TravTalk - India - - Exhibitions -

ATM 2012, this time, was a fresh wave of change. This was my first time at the ATM. We show­cased our prod­uct, which is re­ally high-end. The main pur­pose to par­tic­i­pate in ATM was to in­crease the brand aware­ness. Our prod­uct is very high-end and hence, needs proper mar­ket­ing.

TRENDS:

Tech­nol­ogy will be a cru­cial fac­tor. Also, it is ev­i­dent that lux­ury which is a niche seg­ment is emerg­ing as one of the most im­por­tant ver­ti­cals in the tourism in­dus­try.

RE­SPONSE:

At ATM 2012, there were many new developments. More of par­tic­i­pants in the tech­nol­ogy seg­ment re­flect the grow­ing im­por­tance of tech­nol­ogy.

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