Sanjay Kumar Jain
ATM 2012, this time, was a fresh wave of change. This was my first time at the ATM. We showcased our product, which is really high-end. The main purpose to participate in ATM was to increase the brand awareness. Our product is very high-end and hence, needs proper marketing.
Technology will be a crucial factor. Also, it is evident that luxury which is a niche segment is emerging as one of the most important verticals in the tourism industry.
At ATM 2012, there were many new developments. More of participants in the technology segment reflect the growing importance of technology.