Sanjay Kumar Jain

ATM 2012, this time, was a fresh wave of change. This was my first time at the ATM. We showcased our product, which is really high-end. The main purpose to participate in ATM was to increase the brand awareness. Our product is very high-end and hence, needs proper marketing.

TRENDS:

Technology will be a crucial factor. Also, it is evident that luxury which is a niche segment is emerging as one of the most important verticals in the tourism industry.

RESPONSE:

At ATM 2012, there were many new developments. More of participants in the technology segment reflect the growing importance of technology.