Ajay Prakash

TravTalk - India - - Associations -

Pres­i­dent, TAFI

In my opin­ion, the an­nual con­ven­tion of key travel trade as­so­ci­a­tions are on top pri­or­ity list and of­fers great value to all its mem­bers. Tourism is all about peo­ple and speak­ing about our an­nual con­ven­tions. It of­fers sig­nif­i­cant in­tel­lec­tual con­tent and an un­par­al­leled net­work­ing plat­form. Our knowl­edge-based ses­sions and glob­ally renowned speak­ers al­ways get good at­ten­dance due to the sig­nif­i­cance.

The an­nual con­ven­tion also gives first hand in­for­ma­tion on the des­ti­na­tion that holds con­sid­er­able busi­ness sense. It makes our mem­bers bet­ter equipped to sell the des­ti­na­tions, backed by first hand in-depth knowl­edge. One must re­alise that the con­ven­tions of­fer sub­sidised rates and over 80 per cent of our mem­ber­ship con­sists of medium and small com­pa­nies, who tend to ben­e­fit from such ini­tia­tives. The an­nual con­ven­tion also plays an im­por­tant role in gen­er­at­ing rev­enues for the as­so­ci­a­tion. Our mem­ber­ship fees are kept mod­estly priced for the ben­e­fit of our mem­bers and the an­nual con­ven­tion plays a role in en­sur­ing that such ben­e­fits continue to reach our mem­bers. Post day-long work, all mem­bers look for­ward to evenings full of en­ter­tain­ment, which helps them fur­ther build on net­work­ing in a more re­laxed man­ner. It is a mis­con­cep­tion that our con­ven­tions are more of a so­cial ex­trav­a­ganza than a se­ri­ous plat­form to build busi­ness, which is spread by peo­ple who don’t at­tend the con­ven­tion.

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