In my opinion, the annual convention of key travel trade associations are on top priority list and offers great value to all its members. Tourism is all about people and speaking about our annual conventions. It offers significant intellectual content and an unparalleled networking platform. Our knowledge-based sessions and globally renowned speakers always get good attendance due to the significance.
The annual convention also gives first hand information on the destination that holds considerable business sense. It makes our members better equipped to sell the destinations, backed by first hand in-depth knowledge. One must realise that the conventions offer subsidised rates and over 80 per cent of our membership consists of medium and small companies, who tend to benefit from such initiatives. The annual convention also plays an important role in generating revenues for the association. Our membership fees are kept modestly priced for the benefit of our members and the annual convention plays a role in ensuring that such benefits continue to reach our members. Post day-long work, all members look forward to evenings full of entertainment, which helps them further build on networking in a more relaxed manner. It is a misconception that our conventions are more of a social extravaganza than a serious platform to build business, which is spread by people who don’t attend the convention.