Rocky Mountaineer win-win for agents
The new offer introduced by Rocky Mountaineer is over and above the standard commissions that the agency stands to make on the sales of Rocky Mountaineer, says Ashish Saran.
One
of the world’s leading travel experiences by train, Rocky Mountaineer after launching its dedicated India sales office in October 2010, is now focussing on developing the knowledge quotient of the Indian travel trade to further strengthen its relationship. The company on May 7 unveiled a new bonus programme for the travel agents.
Elaborating on the new programme that will be valid from May 7- June 30, Ashish Saran, Group General Manager, Canadian Destinations Marketing informs, “The main focus of cover one or most of our routes in one itinerary, he adds.
On how this move will benefit the travel agents, Saran feels, “The bonus is a financial incentive for the travel agency to enrich their financial bottom lines. More sales mean more earnings for the agency by way of handsome commissions and every sale increases the knowledge of the individual selling Rocky Mountaineer at the frontline. Imagine an executive booking four families on Rocky Mountaineer and walking
` away with 4,500x4 = `
18,000 as incentive in one month. The agency makes their commission over and above the same. It is a winwin situation for us all.” According to Saran, the company is eyeing at least an increase of 10-15 per cent over and above the growth that it has already witnessed in this market. Rocky Mountaineer has been growing since the company initiated a dedicated marketing platform from India in the end of 2010. The numbers are certainly up as compared to the outbound travel statistics. “Not only are we seeing an increase in the numbers but we are also seeing a trend of longer stays in 2012, which range from seven nights/eight days in Canada compared to 2011, which saw an average of four-five nights stay, not counting the cruising itineraries which fit extremely well in conjunction with Rocky Mountaineer journeys.”