PATA has a new-found Next Gen agenda

To reinvent the 61-yearold travel association in this digital era, PATA CEO Martin J. Craigs has committed the association to a four-year phase of “Next Generation” action at the recently concluded Pacific Asia Travel Association (PATA) Annual Conference in Kuala Lumpur. Craigs felt aligned advocacy, mobile technology, business building events and crisis management readiness would define the association’s new operational mindset, which would formally be called the PATA Next Gen. “PATA Next Gen is ageless, neither old nor young,” Craigs said. “It is a state of mind, a commitment to speed, relevance, informality and getting things done on behalf of our members who want to build and defend their business in an increasingly competitive marketplace,” he added. According to Craigs, the association’s new mobile platform for integrated travel intelligence -PATAmPOWER is a major proof point in PATA Next Gen delivery. PATAmPower presents the latest travel industry insights and statistics in a user-friendly visual format that PATA members can access on their mobile devices 24/7 as long as they have an Internet connection, he revealed.

Urging more industry experts and travel professionals to join the association, the CEO stated, “It is now time to start using PATA Next Gen effectively in the Internet Age as Asia rises on the world stage. PATA is your industry’s voice that will help you build - and defend - your business. Use it. Join us.”