“It’s a rare achievement for any brand to remain relevant for 50 years, let alone a brand that targets the ever-changing youth market,”

said David Hosking, Global Managing Director, Contiki who has worked with the Contiki brand since 1975.

“While the core of what we do remains the same; offering young people the chance to see the world and create unforgettable memories; we have kept our finger on the pulse of what our consumer wants and constantly adapted to meet their needs,” he added.

To kick off the birthday celebrations, the company treated their 90 top selling agents from around the globe to the trip of a lifetime in California.

“It’s a poignant sign of our bond with the trade that we have chosen to celebrate our 50th anniversary with key performers at our ‘Rock Around the World’ event in Las Vegas on April 29,” said Hosking.

The ‘Rock Around the World’ trip included agents from all Contiki selling regions, who hit up the epic 3-day Coachella festival, before travelling through San Francisco, Lake Tahoe, Paso Robles, ending up in Vegas for Contiki’s birthday weekend.

Contiki will continue to celebrate its birthday over the next few weeks, with internal team festivities planned to recognise the importance the company has always placed on supporting its passionate