Three more Pull­man ho­tels

A Pull­man Ho­tel is slated to come up near Delhi Air­port be­sides one each at Lavasa and Gand­hi­na­gar, says Xavier Louyot, VP, Global Mar­ket­ing, Pull­man Ho­tels & Re­sorts…

TravTalk - India - - Hotels -

Af­ter

the re­cent de­but of the Pull­man brand in Gur­gaon, the French ho­tel com­pany will es­tab­lish three more Pull­man ho­tels to in­crease the brand aware­ness about the ho­tel.

Xavier Louyot, Vice Pres­i­dent, Global Mar­ket­ing, Pull­man Ho­tels & Re­sorts said. Talk­ing about the im­por­tance of brand po­si­tion­ing of the var­i­ous ho­tel cat­e­gories in Ac­cor, Louyot be­lieves that due to the pres­ence of sep­a­rate mar­ket­ing tools for each cat­e­gory to es­tab­lish a clear brand dis­tinc­tion, there is no can­ni­bal­i­sa­tion in the mar­ket.

Clearly tar­get­ting the busi­ness clien­tele in the re­gion, the VP com­mented, “With in­creas­ing op­por­tu­ni­ties for hol­i­days, leisure and busi­ness, In­dia is be­com­ing one of the lead­ing venues for MICE in the re­gion,” he said. Speak­ing about the seg­ments the new up­scale ho­tel would be tar­get­ting, he said, “Pull­man will tar­get cor­po­rates, FITs, meet­ings and con­fer­ence clients and leisure trav­ellers for the new prop­erty.”

De­signed for the re­quire­ments of the busi­ness trav­eller, the Pull­man Ho­tel will pro­vide an ex­ten­sive range of tai­lored ser­vices, ac­cess to ground­break­ing tech­nolo­gies, and ‘ CoMeet­ing’, a new ap­proach to or­gan­is­ing meet­ings, sem­i­nars and high- end in­cen­tives.

Xavier Louyot

Vice Pres­i­dent, Global Mar­ket­ing Pull­man Ho­tels & Re­sorts

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