Three more Pullman hotels
A Pullman Hotel is slated to come up near Delhi Airport besides one each at Lavasa and Gandhinagar, says Xavier Louyot, VP, Global Marketing, Pullman Hotels & Resorts…
the recent debut of the Pullman brand in Gurgaon, the French hotel company will establish three more Pullman hotels to increase the brand awareness about the hotel.
Xavier Louyot, Vice President, Global Marketing, Pullman Hotels & Resorts said. Talking about the importance of brand positioning of the various hotel categories in Accor, Louyot believes that due to the presence of separate marketing tools for each category to establish a clear brand distinction, there is no cannibalisation in the market.
Clearly targetting the business clientele in the region, the VP commented, “With increasing opportunities for holidays, leisure and business, India is becoming one of the leading venues for MICE in the region,” he said. Speaking about the segments the new upscale hotel would be targetting, he said, “Pullman will target corporates, FITs, meetings and conference clients and leisure travellers for the new property.”
Designed for the requirements of the business traveller, the Pullman Hotel will provide an extensive range of tailored services, access to groundbreaking technologies, and ‘ CoMeeting’, a new approach to organising meetings, seminars and high- end incentives.
Vice President, Global Marketing Pullman Hotels & Resorts