“We chose to enter pilgrimage hospitality because of the huge demand and supply gap in the country for quality branded products, which are standardised in the mid-segment market.”

According to Ghosal, pilgrim tourists are the largest travel group after ‘ travel for social purpose’ in India. With an initial investment of `

180 crore, these five company- owned hotels will be operational in the next 30 months. pilot run in Rameswaram. Tapping opportunity in this segment, the company is aiming to be the leader in the pilgrimage hospitality circuit by expanding its capacity base to 2000 keys in the course of next five years and plans to acquire additional land banks in 15 other pilgrim destinations in next two years.