Indian agents are our focus: BA
2012 is a landmark year for London and British Airways plans to make the most of it. The airline is offering special fares and strengthening relations with the Indian travel agents. gives details…
Hosting
the Queen’s Diamond Jubilee, the London 2012 Olympic, Paralympic Games and hundreds of festivals this year, London is sure to be buzzing with tourists this year. Making most of this opportunity, British Airways will participate at events across the world to welcome more tourists. Wooing the Indian travellers, the airline offers fantastic opportunity to experience London in light of the celebrations in 2012. To begin with, British Airways has also opened its archives to reveal the long-standing history between the airline and the British Royal Family.
“British Airways has been in India for the last 83 years and is working towards offering Indian passengers the finest services. We launched our codeshare with American Airlines a month ago and now offer seamless transfers to a number of destinations in North America,” says Christopher Fordyce, Regional Commercial Manager, British Airways.
Highlighting the airline’s long-standing relationship with the travel agents, Fordyce adds,
India is a key market for the airline network and they work actively to grow in this market. At present, British Airways flies to five destinations in India; Delhi, Mumbai, Bengaluru, Hyderabad and Chennai. “We want to give the agents as much knowledge as we can about the product, provide them with some great fares to sell and then help them sell it. Our trade partners are an extension of the sales team so we want to offer them with the most we can,” adds Fordyce.