We are determined to make India our third biggest market but it is a challenging job.
In terms of growth potential, India is indeed a maturing and fast moving market for us.
We generate 85 per cent of our business from B2B channels in India, while our worldwide average is 75 per cent. This shows that our GSAs (and their appointed PSAs) network in India is really strong and performing well.
Plans for India...
India is our focus market for 2012 and we will take some big initiatives in this market next year. We will to celebrate ‘2013: Year of Switzerland’ in India for Rail Europe and will have massive campaign across the country. We will work closely with the Switzerland Tourism Board and will increase commissions for the travel agents to