Book­ings still ris­ing

The Clar­idges’ re­la­tion­ship with World­ho­tels has helped de­velop the ho­tel’s brand across In­dia.

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on his new role Oliver Martin, Re­gional Gen­eral Man­ager, The Clar­idges Ho­tels & Re­sorts in In­dia, says that now the chal­lenge is to con­sol­i­date and syn­er­gise mar­ket­ing strate­gies and stream­line cost man­age­ment, rev­enues and good hos­pi­tal­ity prac­tices.

Talk­ing about the grow­ing re­la­tion­ship of the ho­tel brand with the Europe-based col­lec­tion of in­de­pen­dent ho­tels and re­gional ho­tel brands – World­ho­tels since 2007, he in­forms, “Be­ing part of World­ho­tels’ global port­fo­lio pro­vides us with an ac­cess to an ad­vanced reser­va­tion and dis­tri­bu­tion sys­tem. It also boosts the group’s re­cent ini­tia­tives to fur­ther ex­pand and de­velop the Clar­idges brand across other ma­jor gate­way cities in In­dia. The share of reser­va­tions from this seg­ment has now risen from five per cent to 15 per cent. Thus, to­day, 15 per cent of our book­ings for The Clar­idges New Delhi are gen­er­ated through their book­ing chan­nel and this will only grow in the fu­ture.”

Clar­idges cur­rently has three lux­ury ho­tels in New Delhi, Su­ra­jkund and Mus­soorie. “Our next prop­erty will come up in Bharatpur. A bou­tique pala­tial prop­erty, this ho­tel will take two years for com­ple­tion. The ho­tel brand’s sub brand in the four-star cat­e­gory, Atrium Su­ra­jkund is also be­ing re­fur­bished for a new look,” he adds. as Code of Con­duct for In­bound Tour Op­er­a­tors Reg­u­la­tion 2012 at its re­cently held monthly meet at Jaypee Greens Golf & Spa Re­sort, Greater Noida, which was at­tended by mem­bers in good num­bers. our mem­bers as ser­vice providers. We op­er­ate in a world, where re­la­tion­ships be­tween sup­pli­ers, ser­vice providers and cus­tomers have be­come more com­plex,” said the doc­u­ment is­sued by IATO.

Oliver Martin,

Re­gional Gen­eral Man­ager The Clar­idges Ho­tels & Re­sorts

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