Bookings still rising
The Claridges’ relationship with Worldhotels has helped develop the hotel’s brand across India.
Elaborating
on his new role Oliver Martin, Regional General Manager, The Claridges Hotels & Resorts in India, says that now the challenge is to consolidate and synergise marketing strategies and streamline cost management, revenues and good hospitality practices.
Talking about the growing relationship of the hotel brand with the Europe-based collection of independent hotels and regional hotel brands – Worldhotels since 2007, he informs, “Being part of Worldhotels’ global portfolio provides us with an access to an advanced reservation and distribution system. It also boosts the group’s recent initiatives to further expand and develop the Claridges brand across other major gateway cities in India. The share of reservations from this segment has now risen from five per cent to 15 per cent. Thus, today, 15 per cent of our bookings for The Claridges New Delhi are generated through their booking channel and this will only grow in the future.”
Claridges currently has three luxury hotels in New Delhi, Surajkund and Mussoorie. “Our next property will come up in Bharatpur. A boutique palatial property, this hotel will take two years for completion. The hotel brand’s sub brand in the four-star category, Atrium Surajkund is also being refurbished for a new look,” he adds. as Code of Conduct for Inbound Tour Operators Regulation 2012 at its recently held monthly meet at Jaypee Greens Golf & Spa Resort, Greater Noida, which was attended by members in good numbers. our members as service providers. We operate in a world, where relationships between suppliers, service providers and customers have become more complex,” said the document issued by IATO.