‘The tech era in tourism’
Internet Moguls is a Hospitality and Travel marketing company. Avijit Arya, the Chief Mogul, talks to .
important is technology to tap true potential of the tourism sector in India? Kindly elaborate.
Technology is the fastest, easiest and cheapest way to reach the ‘connected’ population in India, which is constantly growing in tier 2, 3 and rural areas. To get the domestic tourism flowing and truly realise its potential for growth, technology in tourism is a must not only in the private sectors through web portals like www.cheapairticketsindia.com and makemytrip.com, but also through governmentbuilt technologies to access the various modes of travels.
are the latest offerings from your organisation that will help your travel partners tap the most of emer ging business opportunities? Do mention the new launches in the pipeline?
We "socialise" with our clients on a daily basis and we connect to them with their closest to exact TG through many social media applications formats and even engagement platforms. This enables them to get in touch with their consumers better.
your opinion, the financial outlay on technology should be seen as an investment or mere current expenditure? Why?
A firm is bound to incur costs while hiring personnel. Thus, even to upgrade the technology the firm will have to spend a certain amount. And if you are progressive enough to see it as a natural part of the growth engine, this expenditure will be viewed as an investment.
If you do not invest now, you are already too late as there is always an advantage for those who make the move first. Besides, your customers use it every day and so they demand it too. Hence, tech- nology can play an important role in making your firm the preferred travel agent, agency or even supplier – B2B and/or B2C.
are your important markets on the demand side? What new centres have you been developing?
Hotels, travel agencies, tour operators, both domestic and international, are looking for smart solutions to plug their gaps and make technology seamless for them.
Internet Moguls is primarily a Hospitality and Travel marketing company, where we plug the exit points in the sales cycle of a guest to your hotel or a traveller to your agency, and we do it all online. Five years back, we were in the business of educating hotel and travel companies on why, how and which technology to adopt. Now, we only advice them as to which technology must be adopted and try to match their investments based on the ROI.