Online rate parity for hotels
RateTiger, which is the longest serving channel management solution on the market, offers bespoke and premium products for hotels of all sizes, with connectivity to over 750 sales channels.
continues to be the leading product of choice for hotels to manage online distribution intelligently.
The premier online channel manager has been making life easy for the revenue management team at The Paul Resorts & Hotels which has now improved rate parity across multiple online sales bookings channels. The group implemented advanced allocation management capabilities through RateTiger’s Channel Manager to improve its position and rate management with third parties. The award-winning Indian hotel group has been selling across 15 online channels and wanted to ensure the same rates were available to customers across all channels. However, managing so many OTAs manually was becoming a challenge, especially when the guests were discovering rate inconsistencies. Further, the luxury properties experience high demand round the year, hence managing inventory intelligently was a must to ensure they did not lose out on maximising revenue at the right time.
Shelley Thayil, Director of Revenue Management, associated with the Paul Hotels commented, “Given our small inventory and high occupancy rates throughout the year, it is essential we engage in more future planning across our sales channels.