‘GDS is yet to tap 95% market’
Presently, there is around 3-5 per cent of room inventory available online through the various online aggregators and other means. This brings up a big opportunity for GDS to build on the rest of the 95 per cent. finds out more.
Backed
by the finding of the Economic Survey of India 2010-11, Marco Gorin, Chief Commercial Officer, InterGlobe Technology Quotient (ITQ) highlighted the immense potential that destination India offers. The travel and tourism sector is all set to grow as India catches up with the global trend.
“The global average on contribution of travel and tourism sector to GDP is as high as 13.87 per cent, while in India, it’s merely 4.48 per cent. Similarly, the global average of contribution to employment is 13.6 per cent, which is about 7.5 per cent in India,” said Gorin.
“Backed by a strong economic growth and the rising middle class population, the Indian travel and tourism sector will rapidly near the global average, which will translate into great business opportunities for the stakeholders in the travel and tourism industry,” he added.
Here, technology will have a greater role to play and ITQ is gearing to facilitate the hospitality sector by making the most from the upcoming opportunities. The hotels and various room aggregators even collectively have only succeeded in building a miniscule part of the room inventory online. cent of such room inventory online,” Gorin opines.
“Here we have our new offerings for leisure hotels and corporate hotels, we can also engage with agents via the GDS platform and reap the benefits like the aviation industry has witnessed previously. Along with the hospitality industry, the agents here will greatly benefit by a click of a mouse through GDS, as they would get an access to a substantial amount of room inventory and all other amenities that a tourist requires,” he concluded.