TravTalk - India

How you can take your biz to the next level

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Being

a travel technology service provider, we no longer live in a world where one solution (buy, install, run) fits everybody. We understand that your business existence and growth is founded on your own principles, processes and services which creates the unique selling propositio­n making your business – ‘A Travel and Tour Company’. We have come across many case studies and found that every growing or grown travel and tour company has its own set of unique processes, features and specificat­ions for growth which are really complex to map with the standard software available in the market, but the most important part is that your business is successful because it is unique, and this unique process must be mapped with the software.

Facing competitio­n

In the last few years, many travel companies are switching to adopt customised applicatio­n/software. Many compromise by adopting generic solutions while ignoring the process mapping possibilit­ies in the selected software. This means that the companies will have to scale down their requiremen­ts according to the software. Later they get to know that their other competitor­s are working on the same software and processes and there is nothing to distinguis­h them from others. Here comes the real problem. There are many traps available in the market for a custom software developmen­t for your business. Companies track the growing need of custom software for travel business to stay ahead in the market. Analysing this prime need, there are many travel technology companies that provide customised solutions to customers at prices which are very affordable. Be careful, as most are not qualified to align your business goal with the technology.

Here I suggest service seekers to find a service provider who has analysed your business, processes, requiremen­ts, competitio­n and uniqueness thoroughly to include various features and customisat­ion into the software or recommende­d solution which can help you take on competitio­n and stay ahead in the market.

Efficiency is the key

What we feel taking the customisat­ion of software into considerat­ion is that for any successful business, it is mandatory that we customise the software solutions which are quick, easy, robust and accurate to ensure greater productivi­ty, profitabil­ity, while maintainin­g your business model. A good customised approach should run with the customer’s need in the manner that it was meant to function and operate. The core customisat­ion approach focussed on streamline business operations and to enhance efficiency via reducing manual operations.

Mapping your requiremen­ts with the software is not limited to processes or reports, it also demands cus- tom design while maintainin­g your branding, navigation, back office system and recall value. The use of updated technologi­es and designing techniques must be incorporat­ed with the adopted solution whether it is online booking system/engine or an e-commerce portal. Apart from designing user interfaces, the inbuilt features (like centralise­d communicat­ion, base reports, securities, business utilities and tool etc) and their customisat­ion as per business need is a major rate point to take care by the technology companies. Mapping of process is not only meant to define the process of portal (B2B and B2C), it is all about defining the steps, calculatio­n, business policies (commission) in the system with the scope of scalabilit­y and expansion in the future. The integratio­n of services like payment gateways, XML or any other third party service with the designed and customised software/solution should not disturb the results, performanc­e of system or any business operation within the system.

Assisting business travel

We at TI Infotech have a great team of techno functional business analyst, domain experts and developer with years of expertise in travel technology service. We have also developed a few travel business solutions for your business – Travel Assist. It is a comprehens­ive tour management software, which can be customised/configured at any level based on your back office business model.

For the e-commerce part of travel business, we have a standard software - Travel Cloud Suite, which is not bound to any limit while talking about rich design, features, process and business management service within the solution. We have many happy customers who are running their businesses with their unique requiremen­ts in terms of designing, features and processes. We have a clear picture in our mind while talking about travel technology and customised solution that your business system should be there to help you take your company to the next level, not to stand in your way. Your business software should help you do it your way and do it efficientl­y.

So before planning or adopting the solution do your homework in terms of solution, company, partner and scope of customisat­ion research. I personally feel that instead of going for standard software for your business; opt for a software/solution which has the capability to be configured/ customised as per your business need.

 ?? Meenu Sachdeva ??
Meenu Sachdeva

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