Funds galore for Incredible India

The Ministry of Tourism, GOI, as part of its ongoing activities, releases campaigns in the print, electronic, online and outdoor media, both in the international and domestic markets, under the Incredible India brand line, to promote various tourism desti

Incredible

India campaigns are undertaken centrally by the Ministry of Tourism and no funds are released to the State Governments/ Union Territory Administrations for the purpose. The expenditure on campaigns released in the International and Domestic Markets is incurred from funds allocated under the “Restructured Scheme of Overseas Promotion and Publicity including Marketing Development Assistance (OPMD)” and “Domestic Promotion and Publicity including Hospitality (DPPH)” heads respectively. Details of budgetary allocation and funds utilised under these heads are given in the box on the top:

The campaigns have helped in achieving a steady increase in FTAs to the country as well as the foreign exchange earnings through tourism. The foreign tourist arrivals have grown from 2.38 million in the year 2002 (when the campaigns were launched) to 6.29 million (provisional) in 2011, Foreign Exchange Earnings from tourism have increased from 15,064 crore to

77,591 crore (advance estimates) during the same period. The Domestic Tourist Visits increased from 269.60 million in 2002 to 850.86 million in 2011 (Provisional).

The Incredible India campaigns are part of an ongoing and continuous process for promotion of tourism to and within the country. This information was given by Sultan Ahmed, Minister of State for Tourism, in a written reply to Shri Rajendra Agrasal in Lok Sabha recently.