LH upgrades reflect India’s importance
Lufthansa rolls out improved services in India with the new B747-8 aircraft, a new lounge at Delhi airport and better business class products. The airline focusses on end-to-end services and is set to revamp the brand positioning.
Lufthansa
makes India the second destination to receive the B747-8 aircraft enhanced with new business class cabins. The aircraft is already flying on the DelhiFrankfurt sector and will serve the BengaluruFrankfurt network from September 14, 2012.
The airline chose India as the second market worldwide for the all-new Boeing 747-8 Intercontinental. The arrival of the B747-8 also turns India into the Asian launch market for Lufthansa’s sophisticated new Business Class, which includes a seat that converts into a 6.5 feet long, horizontal sleeping surface.
“Choosing India as the launch-pad for our latest two products in Asia underlines this market’s importance in our global network as well as our commitment to grow here. We are upgrading Lufthansa in India and are excited about the different possibilities. We expect an enthusiastic passenger response for the B747-8 and its great new on- board products. Serving India with this exceptional aircraft underlines our strong commitment to build on our success story here,” says Axel Hilgers, Director, South Asia, Lufthansa.
The new aircraft is configured with 8 First, 92 Business and 262 Economy Class seats; B747-8 brings exceptional travel comfort in all classes. “The B747-8 features outstanding innovations in terms of technology, efficiency and in-flight comfort,” adds Hilgers.
The new Lufthansa Business Class offers excep- tional comfort in a sitting or horizontal position, with intuitive adjustments, additional storage space and an enhanced entertainment system. Another novelty is the innovative V-shaped seating arrangement. This virtually doubles the distance between two neighboring seats at shoulder level. The flat bed facilities are also available on the Munich-Mumbai route.
“In our three key markets, Delhi, Mumbai and Bengaluru, we offer our best products. With 92 business class seats on the new aircraft, the airline has increased its premium offer. The economy cabins have also been improved with better leg room,” says Hilgers.
In their commitment to service the India better, the airline is focusing on end-toend services and has opened a new exclusive lounge at the Indira Gandhi International Airport in New Delhi. This is the first lounge in Asia designed according to the airline’s new global design concept. Lufthansa lounge spreads across 3,767 square feet and seats 131 travellers.
Along with offering a range of new premium products, the airline is also revamping its marketing initiatives and brand positioning. The airline’s new marketing campaign ‘non-stop you’ addresses the con- sumers directly and also portrays Lufthansa’s current position as an affordable airline focussing on all segments of flyers. “We are changing the way Lufthansa has been seen for the last decade. Addressing the different needs of each segment, Lufthansa is highlighting its products and organising promotional activities in select cinema halls and shopping malls,” says Sangeeta Sharma, Manager - Marketing Communication, South Asia, Lufthansa.