Clarks Inn for corporates
Clarks Inn Hotel is capturing the corporate segment and creating avenues to market Alwar as a leisure destination.
TT BUREAU Known
as Alwar is a little city that is aspiring to emerge big. “The quite and calm nature of this small city attracted many retired couples to set up their homes as it is very safe for elderly couples,” says Manish Bhatia, Managing Director, Clarks Inn Hotel Alwar. “It is almost emerging as a re-settlement city for aged people, even though it is a hub for the corporate segment due to the existence of various industrial plants and offices in and around the city. Also, the city’s close proximity to industrial townships has ensured that it goes through a change,” he adds.
The property happens to be the fourth hotel of the Clarks Group. “The hotel was started in 2008 and we chose Clarks Inn considering the market demand and the kind of hospitality we wanted to bring to the city,” Bhatia remarks.
Primarily, the Alwar market is driven by corporate business.
Apart from hospitality, the Managing Director’s interest has always been towards promoting the city in a holistic manner that benefits the travel trade. “There is so much to explore about this city which remains hidden. Alwar’s name is missing on the travel map and that irks me. The township that has emerged into a city culture holds a lot of promise and is a hidden gem of Rajasthan,” he says. The hotel has also taken initiative to let people know about the various facets of the city that are tourist attractions. The hotel wants people to take notice of this destination as a weekend leisure getaway option from Delhi, Jaipur and even Agra. “We undertake weekend promotions to capture the travellers from Delhi, Jaipur and industrial belt of Rewari and Bhiwadi,” Bhatia informs.