Leisure Hotels eyes pilgrimage tourism
To boost its portfolio, the Uttarakhand-based group is looking to diversify into pilgrimage, weekend traffic, wildlife and MICE segment, says Vibhas Prasad, Director, Leisure Hotels.
TT BUREAU Uttarakhand-
based Leisure Hotels has braced up its operations in India. The group, which is extremely well-spread in Uttarakhand, is now looking to tap various segments to boost its portfolio.
A major player in Uttarakhand’s hospitality sector, its portfolio of resorts and luxury camps incorporates beautiful properties in the state’s tourist and scenic destinations offering leisure, adventure and spiritual experiences. This year, the hotel is targetting four major segments in a big way. It plans to cash in on pilgrimage tourism. the need for improved infrastructure, Prasad pointed out, “We are hoping that the infrastructure will be improved now. This will make our current properties more accessible from Delhi for the weekend getaways as they form a huge chunk of our revenue generator.”
With available facilities to support big conferences, Leisure Hotels will target MICE. The Riverview Retreat, Corbett National Park has huge convention facilities. Exploring new opportunities in the sector, the hotel chain will unveil two new products in the next financial year. The first property would open in Rishikesh and the second one would open in Kanha.
Talking about the performance last year, the director informed, “The year 2011 or this current financial year has been good for our business as we unveiled four new properties. We opened Ganga Lahari, which has 16 rooms at Haridwar last September. The group also launched The Forest at Rajaji National Park in Uttarakhand, their business hotel The Manor at Bareilly and Aranya Safari Resort in Corbett National Park in Uttarakhand.”