Eval­u­at­ing mega sports [email protected]

The World Travel Mar­ket has a com­pre­hen­sive Sports Tourism pro­gramme re­view­ing the suc­cess of the Lon­don 2012 Olympics and as­sess­ing the ben­e­fits and con­straints for the host nations of ma­jor sport­ing events.

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im­pact of ma­jor sport­ing events on travel and tourism has been much de­bated. There is a lot of dis­cus­sion re­gard­ing the UK, about the im­pact that the 2012 Games will have on Lon­don with sto­ries of tourists stay­ing away as ho­tels in­crease their prices leav­ing restau­rants and the theatres empty. The WTM Sports Pro­gramme will look into this fur­ther and re­view the im­pact on Tourism of the 2012 Olympics,” said Si­mon Press, Di­rec­tor, World Travel Mar­ket, Reed Travel Exhibitions.

The Sports Tourism pro­gramme, spon­sored by Eurosport, will start on the first day of WTM, Novem­ber 5 with ‘ Tourism and the place in Plat­inum Suite 4 at Ex­CeL – Lon­don.

The ma­jor sport­ing event theme will continue on Novem­ber 7, 2012 with ‘Op­ti­mis­ing the Tourism Ben­e­fits of Ma­jor Events for Host Nations’ which will ask what the ma­jor right hold­ers ( such as the In­ter­na­tional Olympic Com­mit­tee and FIFA) should be do­ing to help de­liver the po­ten­tial tourism ben­e­fits.

Sandie Dawe, Chief Ex­ec­u­tive, Visit Bri­tain, will be talk­ing about the chal­lenges and op­por­tu­ni­ties faced by the NTOs in the year of host­ing the Games.

Pro­fes­sor Geoffrey Lip­man from the Chair of De­Haan In­sti­tute’s Ad­vi­sory Board will chair the event, which will take place on Novem­ber 7, 2012 in Plat­inum Suite 3. The fi­nal ses­sion in the Sports Tourism pro­gramme will be look­ing at Ad­ven­ture Tourism. ‘ The Fu­ture for Ac­tiv­ity, Ad­ven­ture and Sports Tourism’ panel of speak­ers in­cludes; Caro­line Heyniger, CEO, Xola Con­sult­ing; Chris Ch­e­sak, Vice Pres­i­dent, The Ad­ven­ture Travel Trade As­so­ci­a­tion and Paul Easto, Di­rec­tor, Wilder­ness Scot­land. This ses­sion will be tak­ing place on Novem­ber 6, 2012 in South Gallery Rooms 25/25.

Si­mon Press

Di­rec­tor, World Travel Mar­ket Reed Travel Exhibitions

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