New rev­enue model for agents

In yet an­other en­deav­our, Dec­can Char­ters has launched Dec­can Shut­tle, a daily char­ter flight ser­vice con­nect­ing eco­nomic cen­tres of Gu­jarat. speaks to Cap­tain GR Gopinath, Chair­man, Dec­can Char­ters...

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Shut­tle, a spe­cialised wing un­der Dec­can Char­ters, has started daily char­ter flights in Gu­jarat con­nect­ing key eco­nomic cen­tres, Ahmed­abad, Su­rat, Jam­na­gar, Bhav­na­gar and Kandla.

Dis­cussing the mar­ket­ing strat­egy and pro­mo­tional plans keep­ing in mind the sig­nif­i­cance of the travel agents, Gopinath adds, “The strate­gies for each seg­ment will be dif­fer­ent as we need to cater to the busi­ness community, tourists or the com­mon man. We will fo­cus on re­gional on­line and dig­i­tal mar­ket­ing plat­forms. We are of­fer­ing the travel agent a plat­form where he can now have bet­ter op­tions of con­nec­tiv­ity to these towns. We have evolved a busi­ness and rev­enue model that ben­e­fits and in­cen­tivises the travel agent to part­ner with us to make this a suc­cess. We ex­pect small and medium busi­nesses to also use these ser­vices along with the con­glom­er­ates that have wide spread busi­ness in the state. We have cus­tomised strate­gies for each seg­ment.”

“Over the years, Dec­can has been in the fore­front of avi­a­tion in­no­va­tion, in­tro­duc­ing var­i­ous pos­si­bil­i­ties in In­dian avi­a­tion. We have al­ways ren­dered in­no­va­tive ser­vices in the past and here we are again in­tro­duc­ing a ser­vice, which con­nects the cities to towns. This ser­vice aims at link­ing the key in­dus­trial hubs in Gu­jarat with each other, thereby fos­ter­ing busi­ness growth in the re­gion. It will be of spe­cial sig­nif­i­cance to the busi­ness community as it will pro­vide a much-needed boost to their busi­ness re­quire­ments through ef­fi­cient and time-sav­ing ser­vices,” says Gopinath.

Dec­can Shut­tles will pro­vide ser­vices us­ing a 9-seater Cessna Grand Car­a­van Air­craft. The com­pany chose to launch ser­vices in Gu­jarat, “In­dia’s most pro­gres­sive state, to pro­vide fur­ther im­pe­tus to the growth of busi­ness in the state. Un­til to­day all these towns are con­nected by air to ei­ther Delhi or Mum­bai. With this ser­vice Dec­can con­nects these in­dus­trial, busi­ness and cor­po­rate cen­ters of Gu­jarat to the state’s cap­i­tal and to each other. Last year, we made a com­mit­ment to start con­nec­tiv­ity with ATR air­craft in Gu­jarat, which we could not com­mence due to some last minute re­stric­tions placed. We had a com­mit­ment to ful­fill with Gu­jarat, there­fore, we chose to start Dec­can Shut­tles from here,” he ex­plains.

The flight ser­vice aims at pro­vid­ing im­proved con­nec­tiv­ity to these im­por­tant in­dus­trial hubs in Gu­jarat. It en­deav­ours to fuel busi­ness by cut­ting travel time, thereby en­abling in­creased ef­fi­ciency. Promis­ing to be se­cure, com­mit­ted and prompt, this is a one of its kind ser­vice that Dec­can Char­ters brings to the state of Gu­jarat.

Cap­tain GR Gopinath

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