New revenue model for agents
In yet another endeavour, Deccan Charters has launched Deccan Shuttle, a daily charter flight service connecting economic centres of Gujarat. speaks to Captain GR Gopinath, Chairman, Deccan Charters...
DEVIKA JEET Deccan
Shuttle, a specialised wing under Deccan Charters, has started daily charter flights in Gujarat connecting key economic centres, Ahmedabad, Surat, Jamnagar, Bhavnagar and Kandla.
Discussing the marketing strategy and promotional plans keeping in mind the significance of the travel agents, Gopinath adds, “The strategies for each segment will be different as we need to cater to the business community, tourists or the common man. We will focus on regional online and digital marketing platforms. We are offering the travel agent a platform where he can now have better options of connectivity to these towns. We have evolved a business and revenue model that benefits and incentivises the travel agent to partner with us to make this a success. We expect small and medium businesses to also use these services along with the conglomerates that have wide spread business in the state. We have customised strategies for each segment.”
“Over the years, Deccan has been in the forefront of aviation innovation, introducing various possibilities in Indian aviation. We have always rendered innovative services in the past and here we are again introducing a service, which connects the cities to towns. This service aims at linking the key industrial hubs in Gujarat with each other, thereby fostering business growth in the region. It will be of special significance to the business community as it will provide a much-needed boost to their business requirements through efficient and time-saving services,” says Gopinath.
Deccan Shuttles will provide services using a 9-seater Cessna Grand Caravan Aircraft. The company chose to launch services in Gujarat, “India’s most progressive state, to provide further impetus to the growth of business in the state. Until today all these towns are connected by air to either Delhi or Mumbai. With this service Deccan connects these industrial, business and corporate centers of Gujarat to the state’s capital and to each other. Last year, we made a commitment to start connectivity with ATR aircraft in Gujarat, which we could not commence due to some last minute restrictions placed. We had a commitment to fulfill with Gujarat, therefore, we chose to start Deccan Shuttles from here,” he explains.
The flight service aims at providing improved connectivity to these important industrial hubs in Gujarat. It endeavours to fuel business by cutting travel time, thereby enabling increased efficiency. Promising to be secure, committed and prompt, this is a one of its kind service that Deccan Charters brings to the state of Gujarat.