The Lalit to ap­point 50 GSAS

The Lalit Group will of­fer its GSAS - com­mu­ni­ca­tion, mar­ket­ing and train­ing sup­port in ad­di­tion to many lu­cra­tive busi­ness op­por­tu­ni­ties - as it be­lieves that B2B will continue to be a vi­tal part of its ro­bust dis­tri­bu­tion model.

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visionary lead­ers don’t fret over the cycli­cal down­side in the econ­omy. In fact, they work their strate­gies on the long term ba­sis. Sim­i­larly, Samil Malhotra, Vice Pres­i­dent – Sales and Mar­ket­ing, The LaLit Group, a sea­soned player is stay­ing put on the In­dian growth story and is work­ing on en­hanc­ing the Group’s B2B strength.

“We are linked to the econ­omy in such a man­ner that with a pos­i­tive eco­nomic sen­ti­ment, the hos­pi­tal­ity in­dus­try grows, while the neg­a­tive eco­nomic sen­ti­ment drags the hos­pi­tal­ity sec­tor down. Presently, the eco­nomic sen­ti­ment is down, but in the long run ev­ery­one is up­beat on the In­dian growth story that looks up­side, which au­gurs well for the hos­pi­tal­ity sec­tor,” em­pha­sised Malhotra.

“Go­ing for­ward, there will be an in­crease in de­mand for va­ca­tions within the city, just like it is be­ing wit­nessed in the form of short-haul des­ti­na­tion or closer to home va­ca­tions.

On the an­cil­lary rev­enue stream, he be­lieves that there is a lot of po­ten­tial to make use of the grow­ing MICE busi­ness and other new op­por­tu­ni­ties F&B seg­ment. “We are wit­ness­ing growth in MICE busi­ness. In fact, we ex­pect a lot of cor­po­rate move­ment in our re­cently opened ho­tel in Jaipur, which oth­er­wise is con­sid­ered to be a pre-dom­i­nantly leisure des­ti­na­tion. There are op­por­tu­ni­ties that are be­ing wit­nessed in form of spe­cial in­ter­est groups, ed­u­ca­tional events, so­cial events and Med­i­cal Tourism out of which, many of these seg­ments are re­ces­sion-proof.

Samil Malhotra

Vice Pres­i­dent – Sales and Mar­ket­ing The LaLit Group

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