TravTalk - India

The Lalit to appoint 50 GSAS

The Lalit Group will offer its GSAS - communicat­ion, marketing and training support in addition to many lucrative business opportunit­ies - as it believes that B2B will continue to be a vital part of its robust distributi­on model.

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TT BUREAU The

visionary leaders don’t fret over the cyclical downside in the economy. In fact, they work their strategies on the long term basis. Similarly, Samil Malhotra, Vice President – Sales and Marketing, The LaLit Group, a seasoned player is staying put on the Indian growth story and is working on enhancing the Group’s B2B strength.

“We are linked to the economy in such a manner that with a positive economic sentiment, the hospitalit­y industry grows, while the negative economic sentiment drags the hospitalit­y sector down. Presently, the economic sentiment is down, but in the long run everyone is upbeat on the Indian growth story that looks upside, which augurs well for the hospitalit­y sector,” emphasised Malhotra.

“Going forward, there will be an increase in demand for vacations within the city, just like it is being witnessed in the form of short-haul destinatio­n or closer to home vacations.

On the ancillary revenue stream, he believes that there is a lot of potential to make use of the growing MICE business and other new opportunit­ies F&B segment. “We are witnessing growth in MICE business. In fact, we expect a lot of corporate movement in our recently opened hotel in Jaipur, which otherwise is considered to be a pre-dominantly leisure destinatio­n. There are opportunit­ies that are being witnessed in form of special interest groups, educationa­l events, social events and Medical Tourism out of which, many of these segments are recession-proof.

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 ?? Samil Malhotra ?? Vice President – Sales and Marketing The LaLit Group
Samil Malhotra Vice President – Sales and Marketing The LaLit Group
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