Czech plans independent roadshows
With growing numbers from India, Czech Tourism is planning to conduct an independent roadshow across India in 2013. This summer has been extremely promising for Czech Tourism. The total number of arrivals grew by five per cent. The Indian market has recorded a growth of 15 to 20 per cent and shows sign of fur- Republic Tourist Authority. Discussing MICE Tourism Neumannova adds, “MICE segment is growing and a lot of people are visiting Czech Republic. The Country is reasonably priced and has facilities to cater to large groups from India. We see four to five MICE groups travelling to Czech Republic in a month.”
The Tourism Board will continue to strengthen their relationship with the travel trade through market support on joint collaborations, training programmes, B2B meetings, in-house training for staff and provide visa information.
The European quarter roadshow in slated to be held in February 2013, “Next year we are also planning an independent roadshow for Czech Republic especially targetting Tier-II cities. At present, we are considering Ahmedabad, Pune and Jaipur, to name a few, as we want to create more awareness about the destination in these cities. We will continue to focus on South India also,” says Neumannova.
Director – India Czech Republic Tourist Authority