MICE Bureau for Ker­ala

To un­der­line the po­ten­tial of Ker­ala as a MICE des­ti­na­tion, the State Gov­ern­ment along with tourism depart­ment and pri­vate play­ers are in process of in­tro­duc­ing Ker­ala Con­ven­tion and Pro­mo­tion Bureau (KCPB) in next few months.

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EM Na­jeeb, Chair­man & Manag­ing Di­rec­tor, Air­travel En­ter­prise Group of Com­pa­nies said, “The state gov­ern­ment of Ker­ala has done ex­cel­lent brand­ing of the State in do­mes­tic and global mar­ket. To­day, the State is well- known as a leisure des­ti­na­tion. How­ever, de­spite hav­ing tremen­dous po­ten­tial for MICE, Ker­ala is lag­ging be­hind in at­tract­ing this seg­ment of trav­ellers.

Through the new Ker­ala Con­ven­tion and Pro­mo­tion Bureau, which is on the fi­nal stage of its launch, Ker­ala will be high­lighted as an ex­cel­lent MICE des­ti­na­tion.”

The bureau will work closely with the MICE op­er­a­tors in lo­cal and global mar­ket. It will also work closely with other con­ven- tion bureaus in In­dia and over­seas to fur­ther en­hance its net­work and ex­chang­ing ideas for bring­ing in in­ter­na­tional ser­vice stan­dards in the state. To

start with, the Bureau will first look into the MICE fa­cil­i­ties and re­quire­ments of the State. It will come up with ideas and will ad­vise the Tourism Min­istry and Tourism De­vel­op­ment Cor­po­ra­tion to en­hance and de­velop ad­di­tional ameni­ties to cater the MICE seg­ment from both In­dia and abroad. The new Ker­ala Con­ven­tion and Pro­mo­tion Bureau will fo­cus on at­tract­ing do­mes­tic and in­ter­na­tional busi­ness events to Ker­ala.

EM Na­jeeb Chair­man & Manag­ing Di­rec­tor Air­travel En­ter­prise Group of Com­pa­nies

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