MICE Bureau for Kerala
To underline the potential of Kerala as a MICE destination, the State Government along with tourism department and private players are in process of introducing Kerala Convention and Promotion Bureau (KCPB) in next few months.
EM Najeeb, Chairman & Managing Director, Airtravel Enterprise Group of Companies said, “The state government of Kerala has done excellent branding of the State in domestic and global market. Today, the State is well- known as a leisure destination. However, despite having tremendous potential for MICE, Kerala is lagging behind in attracting this segment of travellers.
Through the new Kerala Convention and Promotion Bureau, which is on the final stage of its launch, Kerala will be highlighted as an excellent MICE destination.”
The bureau will work closely with the MICE operators in local and global market. It will also work closely with other conven- tion bureaus in India and overseas to further enhance its network and exchanging ideas for bringing in international service standards in the state. To
start with, the Bureau will first look into the MICE facilities and requirements of the State. It will come up with ideas and will advise the Tourism Ministry and Tourism Development Corporation to enhance and develop additional amenities to cater the MICE segment from both India and abroad. The new Kerala Convention and Promotion Bureau will focus on attracting domestic and international business events to Kerala.
EM Najeeb Chairman & Managing Director Airtravel Enterprise Group of Companies