Reed to trade: Prepare to gain
With 18 large trade events in its kitty, a team from Reed Travel Exhibitions flew to India to meet travel partners.
The
objective of the team was to meet the stakeholders in the travel trade and apprise them about the recent developments, innovations along with the 8 best possible ways to ensure delegates gain most from Reed’s 18 travel exhibitions. The team comprised Shane Hannam, Key Account Manager, Reed Travel Exhibitions and Mark Cheney, Sales Manager, ILTM- Luxury Portfolio, Reed Travel Exhibitions.
According to Hannam, “The delegates should plan participation early. Early participation decision provides a plenty of time to plan and work out elaborate strategies and meetings with the most relevant counterparts among the leading global players. The companies should update online profile, as buyers and sellers use them to plan their meetings accordingly. It’s important to meet all the deadlines, as they cannot be altered and speaks volumes about the commitment and serious intentions. The companies can also use PR and media opportunities; invite people they wish to meet, for instance, WTM My Invitation option that allows exhibitors to invite stakeholders they would like to meet in prescribed format and before a certain deadline. The participants should also attend all the speed networking events; network online through social media and seek organisers’ help to make announcements on special plans.”
“We look at long-term commitments to the various markets, we operate in. India is one such market where we see immense potential and will like to have a long term commitment. We are keen to play an important role in the Indian travel exhibition market and presently, we are in the bidding stage,” Hannam said responding to the query on the Great Travel Mart India.