SKICC is a global MICE centre: Ahmad
SKICC, hosting the ADTOI 2012 Convention, had earlier also hosted the ATOAI Convention and the ICPB Board, serving as an important marketing tool.
The Sher-i-Kashmir International Conference Centre (SKICC) has lately emerged as a preferred choice for hosting MICE events in the northern region. It is playing host to the ADTOI 2012 Convention, which will witness close to 400 dedicated domestic tour operators.
“Trade events are prestigious opportunities and a marketing tool for us. Like the present ADTOI 2012 Convention, we had also recently hosted the ATOAI Convention and board members of ICPB. These events, which are attended by leading tour operators through word of mouth, help us attract more MICE busi- ness,” said Shahnawaz Ahmad, Research Officer, SKICC (J&K Tourism).
“Our trade partners, who attend these prestigious events like the ADTOI Convention and similar events, become our brand ambassadors. This has helped SKICC to emerge as a global choice for key MICE events. Another USP of our venue in addition to state- of-the-art convention facilities and post event possibilities, is the pleasant temperature during summers which make us the only viable MICE venue in the northern region. Here, the delegates can easily organise outdoor events, meetings and excursions,” he added.
Further, SKICC has tieups with the best hotels and transport providers and the
Trade events are prestigious opportunities and a marketing tool for us
delegates can enjoy the packages provided by SKICC, apart from offering easy access to all the tourist attractions across the state.
“The year 2011-2012 had been very satisfactory. Moreover, there are a plenty of global and domestic events lined up for the coming months, which will include delegates from US, Europe and many other parts of the world,” said Ahmad.