12,000 In­di­ans tour Aus­tralia in June

TravTalk - India - - Interview -

Aus­tralia saw an over­whelm­ing 12,000 In­dian vis­i­tors in the month of June’12 which is a mas­sive in­crease of 6.2 per cent rel­a­tive to the same month pre­vi­ous year bring­ing up the to­tal for six months till June 2012 to 80,300.

As al­ways main­tained by Tourism Aus­tralia, the fig­ures at­test that In­dia is a key mar­ket and one that Tourism Aus­tralia is keen to nur­ture and de­velop. With a rel­a­tively strong econ­omy, evolv­ing life­style, and in­crease in dis­cre­tionary money, In­dia of­fers enor­mous po­ten­tial for fu­ture growth in terms of visi­tor ar­rivals and spends. In­dia is also one of the world’s fastest grow­ing out­bound travel mar­kets, with the United Nations World Tourism Or­gan­i­sa­tion pre- dict­ing 50 mil­lion out­bound trav­ellers by 2020. It is cur­rently Aus­tralia’s 10th most valu­able in­bound tourism mar­ket, with 148,000 vis­i­tors spend­ing A$867 mil­lion in 2011.

Some prom­i­nent high­lights for the month of June’12 as shared by Tourism Aus­tralia in re­gards to In­dian out­bound tourist traf­fic to Aus­tralia: There were 12,000 vis­i­tors from In­dia to Aus­tralia dur­ing June 2012, an in­crease of 6.2 per cent rel­a­tive to the same month pre­vi­ous year The to­tal for year end­ing 30 June 2012 is 152,500, an in­crease of 5.6 per cent rel­a­tive to same pe­riod in 2011 The to­tal for six months to June 2012 is 80,300 an in­crease of 5.4 per cent rel­a­tive to the same pe­riod in 2011

Tourism Aus­tralia has also re­cently un­veiled a new strat­egy aimed at tap­ping into the fu­ture tourism po­ten­tial of In­dia. The In­dia 2020 strate­gic plan iden­ti­fies the main op­por­tu­ni­ties and sets out the ap­proach re­quired to build Aus­tralia’s ap­peal and to win fu­ture mar­ket share. This plan pre­dicts ar­rivals upto 300,000 vis­i­tors and upto AUD 2.3 bn in Spends by the year 2020. In align­ment of this long term strat­egy, the cam­paign has been de­signed to be long-last­ing and flex­i­ble, one that could evolve to stay rel­e­vant for tar­get con­sumers in a highly com­pet­i­tive and fast-chang­ing global tourism en­vi­ron­ment.

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