12,000 Indians tour Australia in June
Australia saw an overwhelming 12,000 Indian visitors in the month of June’12 which is a massive increase of 6.2 per cent relative to the same month previous year bringing up the total for six months till June 2012 to 80,300.
As always maintained by Tourism Australia, the figures attest that India is a key market and one that Tourism Australia is keen to nurture and develop. With a relatively strong economy, evolving lifestyle, and increase in discretionary money, India offers enormous potential for future growth in terms of visitor arrivals and spends. India is also one of the world’s fastest growing outbound travel markets, with the United Nations World Tourism Organisation pre- dicting 50 million outbound travellers by 2020. It is currently Australia’s 10th most valuable inbound tourism market, with 148,000 visitors spending A$867 million in 2011.
Some prominent highlights for the month of June’12 as shared by Tourism Australia in regards to Indian outbound tourist traffic to Australia: There were 12,000 visitors from India to Australia during June 2012, an increase of 6.2 per cent relative to the same month previous year The total for year ending 30 June 2012 is 152,500, an increase of 5.6 per cent relative to same period in 2011 The total for six months to June 2012 is 80,300 an increase of 5.4 per cent relative to the same period in 2011
Tourism Australia has also recently unveiled a new strategy aimed at tapping into the future tourism potential of India. The India 2020 strategic plan identifies the main opportunities and sets out the approach required to build Australia’s appeal and to win future market share. This plan predicts arrivals upto 300,000 visitors and upto AUD 2.3 bn in Spends by the year 2020. In alignment of this long term strategy, the campaign has been designed to be long-lasting and flexible, one that could evolve to stay relevant for target consumers in a highly competitive and fast-changing global tourism environment.