WTM: Roadmap for business

attend, especially if they are a first time exhibitor.”

“It will give them an opportunity to meet both UK and international buyers before the exhibition opens and during the exhibition. Further, many exhibitors tend to have full diaries, prior to the exhibition, to ensure they utilise the maximum of their time.

The exhibition offers both pre- set appointment opportunities through the exhibitor portal and My WTM connections and also through footfall, however, I would not recommend exhibitors rely only on this,” Dewe added.

The WTM also offers a platform to all the exhibitors to make use of the presence of global media and communicate with the global audience. Here, Dewe recommends, “To get visibility to the press, exhibitors must visit The Press Centre, which is located in the Boulevard between Hall Entrance N2 and S2 and to leave press releases in the racks, the press racking area is located on Level 3. It is suggested that exhibitors leave press releases on Sunday, November 7 between 2- 6 pm with a limit of 30 copies per exhibitor, which can be replenished at any time.”

Moreover, to maximise business opportunities for all the delegates, WTM carries out, a survey post exhi- bition and conduct in-depth data analytics.

“A survey is carried out post exhibition every year and we can then evaluate the quantity of business concluded during WTM or as a result of it. It is important, we survey each region as each market behaves differently and we need to look at developing the show, in the future based on this feedback and review so that everyone can maximise their business opportunities at WTM. In 2011 the figure for India was £56million worth of deals concluded during WTM,” said Dewe.