States get­ting bold: Mad­hok

In line with the global recog­ni­tion as the engine driv­ing the econ­omy of the whole world, WTTCII or­gan­ised a re­treat to ig­nite the spark among all states to work to­gether in the most co­he­sive man­ner to pro­mote tourism. A few high­lights...

TravTalk - India - - Associations - VIVEK SETHI

The World Travel and Tourism Coun­cil, In­dia Ini­tia­tive (WTTCII) in its re­cent ini­tia­tive- WTTCII Re­treat held at Bekal in Ker­ala paved way to ig­nite a spark among all states to pro­mote tourism.

“Tourism is the engine driv­ing the econ­omy of the world. The pres­ence of Union Min­is­ter of Tourism, two state tourism min­is­ters and over six prin­ci­pal sec­re­taries of states at our event among key stake­hold­ers in the pri­vate sec­tors for closed door brain storm­ing re­flect the com­mit­ment of the pri­vate and the pub­lic sec­tor,” said Vikram Mad­hok, Chair­per­son, WTTCII.

“In fact, states are now gear­ing up for tak­ing bold ini­tia­tives. The re­cent an­nounce­ment of the Ker­ala Gov­ern­ment to start its own air­line is a step in the right di­rec­tion. It should be nur­tured with the help of pri­vate stake­hold­ers in such a man­ner that it adds to the strength of our na­tional car­rier and cre­ates air con­nec­tiv­ity in most bank­able routes to Ker­ala. Other states like Ma­ha­rash­tra, Mad­hya Pradesh, Ra­jasthan, Tamil Nadu and Andhra Pradesh are also do­ing com­mend­able job,” he added.

Our coun­try has im­mense tourism po­ten­tial. But a few cru­cial is­sues need to be ad­dressed on ur­gent ba­sis. For in­stance, cost of the Air Tur­bine Fuel has in­creased over four folds, while the gov­ern­ment con­tin­ues to tax it on the same rate

Mad­hok fur­ther high­lighted that the WTTCII’s ob­jec­tive is to ig­nite the spark among all states to work to­gether in the most co­he­sive man­ner. The as­so­ci­a­tion has cho­sen the south­ern states to start from.

“Our coun­try has im­mense tourism po­ten­tial. But, a few cru­cial is­sues need to be ad­dressed on ur­gent ba­sis. For in­stance, cost of the air tur­bine fuel (ATF) has in­creased over four folds, while the gov­ern­ment con­tin­ues to tax it on the same rate. Sim­i­larly, on the hos­pi­tal­ity front, tax is be­ing levied on the pub­lished rate, while most of the times rooms de­pend­ing on the de­mand con­straints are ac­tu­ally sold at com­pa­ra­bly more af­ford­able rates,” said Mad­hok.

“These tax prac­tices should be im­me­di­ately ad­dressed, as tourism is a com­pet­i­tive in­dus­try, wherein our coun­try and states are com­pet­ing highly com­pet­i­tive des­ti­na­tions. The union gov­ern­ment and state gov­ern­ment should cre­ate con­ducive en­vi­ron­ment for tourism sec­tor to grow in larger in­ter­est,” he added.

Vikram Mad­hok Chair­per­son, WTTCII

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