In Kan­ga­roo & Kiwi land

PATA In­dia in as­so­ci­a­tion with MOT or­gan­ised its first road­show in Aus­tralia and New Zealand with 19 sell­ers from In­dia. The cross sec­tion of sell­ers in­cluded top-end DMCS, well­ness, ad­ven­ture and cruise sup­pli­ers, etc.

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The joint In­cred­i­ble In­dia and PATA In­dia Chap­ter road­show that vis­ited New Zealand and Aus­tralia con­cluded re­cently. Talk­ing about the im­por­tance of Down Un­der as a source mar­ket for In­dia, Runeep Sangha, Ex­ec­u­tive Di­rec­tor, PATA In­dia Chap­ter re­veals, “Aus­tralia fea­tures in the top 10 source coun­tries for tourist ar­rivals into In­dia. It is a grow­ing mar­ket with a strong cur­rency. These two fac­tors should en­cour­age greater travel from Aus­tralia to In­dia. At 1,86,000 tourists, there is plenty of head­room, which, we can aim to oc­cupy given the many tourism op­tions In­cred­i­ble In­dia of­fers.”

Re­gard­ing the re­sponse to the PATA In­dia road­show, Sangha feels, “This was our first road­show to the re­gion. It was well re­ceived and go­ing by the at­ten­dance and B2B en­gage­ment, gen­er­ated a good amount of in­ter­est amongst Aus­tralia/New Zealand’s tour op­er­a­tors and travel agents. We had 19 sell­ers from In­dia and the cross sec­tion of sell­ers in­cluded top-end DMCs, well­ness, ad­ven­ture and cruise sup­pli­ers, Mad­hya Pradesh Tourism, Air In­dia and lead­ing ho­tel chains as well. Over 88 per cent of our par­tic­i­pants found this to be a use­ful ini­tia­tive and 75 per cent were sat­is­fied with the out­come. Many par­tic­i­pants would like to go back to these mar­kets next year as well.”

Throw­ing light on the bot­tle­necks, for pro­mot­ing In­cred­i­ble In­dia, in the re­gion, the Ex­ec­u­tive Di­rec­tor laments, “Con­nec­tiv­ity has been a big chal­lenge for tourism flows be­tween our coun­tries. Qan­tas and Air In­dia have both with­drawn their ser­vices. We are now look­ing for­ward to Air In­dia in­tro­duc­ing the non-stop Dream­liner con­nec­tiv­ity, which will make travel more con­ve­nient. Aus­tralia cou­pled with New Zealand is a vast re­gion and build­ing aware­ness is of para­mount im­por­tance.”

Ad­ven­ture tourism needs to be one of the key themes to at­tract tourists to In­dia from this part of the world. On the ground, the tourism fra­ter­nity and In­dia Tourism are seized of the chal­lenge and are work­ing in sync to pro­mote tourism to In­dia, he adds. Go­ing for­ward, the PATA In­dia Chap­ter plans to in­crease its vis­i­bil­ity in the Down Un­der re­gion.

Runeep Sangha

Ex­ec­u­tive Di­rec­tor PATA In­dia Chap­ter

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