‘India set for pent-up demand’
India is high on priority radar in the leading developed countries, which now are in advanced stages of economic revival. This means Incredible India will register rampant increase in arrivals.
With the sense of recovery getting stronger in many of the key developed economies, Incredible India has emerged as the flavour of the season. The delegates representing approximately 20 key organisations from India at the recently concluded PATA India roadshows in Australia and New Zealand witnessed the build-up of a strong demand for India.
“It’s heartening to note the stability and revival of growth sentiment in key economies in the developed world. In fact, we are pleased to register excitement about Incredible India in general and most recently at our recent roadshows in Australia and New Zealand. India is high on priority radar in the leading developed countries, which now are in advanced stages of economic revival. It suggests that India will register pent-up demand, espe- cially after the lull, due to difficult economic conditions in many of the developed economies,” said Vikram Madhok, Vice Chairman, PATA India Chapter.
“It presents an important opportunity for public and private stakeholders in India to convert this increase in demand. We have also realised that making our presence felt in such countries with stable and growing economies will help our objective of showcasing India to the world.
In this pursuit, we plan to revisit Australia and explore the Americas, as part of our annual strategic roadshows being planned in 2013,” he added.
Further, he explained also explained that Incredible India now needs to focus on growing its domestic segment, which had cushioned the travel trade against the ills of global recession. According to him, most of the Indians prefer to travel overseas to find easily accessible and affordable tourists attractions.
“Incredible India needs to develop infrastructure to ensure that the travel attractions are easily accessible, offers world-class amenities and yet, remain attractive from the affordability point of view. It will give boost to both the domestic and international arrivals,” said Madhok.
Vikram Madhok Vice Chairman, PATA India Chapter