Bahrain Air in Kerala skies
The Kingdom of Bahrain has seen a huge influx of people from Kerala in the recent years. Not only has the outbound to Bahrain increased, but also the inbound traffic to Kerala has seen an immense surge.
Owing to a lot of traffic movement between the two destinations, Bahrain Air, the private national carrier of the Kingdom of Bahrain, has increased its connectivity to Kerala. Having started operations to Kerala’s Cochin airport in 2008, it has added two more flights to Kerala. Besides Calicut, it recently launched operations in Trivandrum.
“The Kerala market is our prime focus as we operate a frequency of 18 flights a week. Approximately, 30% of our business comes from the Kerala market and we are in the process of increasing our visibility in Kerala and promoting traffic to/ from Kerala by offering services which can be easily related to by the local population. Our prime focus is to get a majority of the leisure traffic to Kerala as Kerala offers a wide range of attractions to all ages and also gives an ideal family location. We are also keen on targetting leisure/ VFR segments from all stations we operate in India,” says Gireesh Bhaskar, Regional Manager - Indian Subcontinent, Bahrain Air Company.
To add more value to the passengers on board Bahrain Air, the airline has also started in flight announcements in Malayalam in addition to the Arabic and English on all flights to Kerala. “We are the only airline which has a section in Malayam language in our in-flight magazine ‘Reesha’.
We are also planning to fly a trade person in November to Bahrain to showcase Kerala’s potential in tourism.
We are willing to go the extra mile in promoting Kerala as a tourist destination from the Middle East,” adds Bhaskar.