Vir­gin At­lantic back in Mum­bai

Back with the bang, Vir­gin At­lantic is rolling out its finest prod­ucts to woo the Mum­bai mar­ket. From a new air­craft to ex­tra bag­gage al­lowance and spe­cial in­cen­tives, the travel agents have a lot to look for­ward to.

TravTalk - India - - Aviation - DE­VIKA JEET

Re- en­ter­ing the Mum­bai mar­ket, Vir­gin At­lantic starts new daily flights to Lon­don from Mum­bai. The air­line has de­ployed its new­est A330 of this route, of­fer­ing the best of prod­ucts and ser­vices on the new route.

“We are ex­pect­ing many things from Mum­bai and are re­ceiv­ing a pos­i­tive feed­back from the travel trade. This daily flight will serve the UK and open up easy con­nec­tions to cities in USA. We de­cided on an overnight flight with a 3 am de­par­ture as this con­nects well with our de­par­tures to the US. The con­nec­tion times are very short; it is less than 90 min­utes for JFK,” says Stephen

King, Gen­eral Man­ager, Vir­gin At­lantic In­dia.

Fur­ther, high­light­ing the im­por­tance of this re­turn, King says, “Last time, we had to pull out of Mum­bai be­cause of the eco­nomic con­di­tions. The Mum­bai mar­ket has grown by nine per cent an­nu­ally since then and we feel it has shown enough busi­ness po­ten­tial for us to come back. We be­lieve it’s about con­nect­ing Lon­don with the US and that will be dif­fer­ent this time. We are com­ing in, be­cause there is more of a mar­ket but, we are also cre­at­ing more of a mar­ket by al­low­ing di­rect con­nec­tions.” The air­line will also ex­tend its Limou­sine ser­vices for up­per class pas­sen­gers till Pune.

Other new prod­ucts on Vir­gin At­lantic’s new­est A330 in­clude brand new up­per class cab­ins and seats. The air­line also has the long­est fly­ing bar. It of­fers an ad­di­tional bag­gage al­lowance. Pas­sen­gers fly­ing Econ­omy are al­lowed two bags up to 23 kg each, three bags up to 23 kg each in Pre­mium Econ­omy and up­per class al­lows three bags up to 32 kg each. The new air­craft has been fly­ing to Delhi since July and has re­ceived great feed­back.

The air­line has seen tremen­dous growth on its ser­vices from New Delhi and en­joyed a 20 per cent growth in 2011. “The most im­por­tant fac­tor for our growth is travel agents. We think our prod­uct pack­age, bag­gage al­lowance, In­dian cabin crew, In­dian food, Bol­ly­wood movies, are big el­e­ments that have helped us to grow,” adds King.

Vir­gin At­lantic is one of the few air­lines that continue to of­fer a three per cent com­mis­sion to the travel agents. King says, “The vast ma­jor­ity of busi­ness comes from the travel agents.

We work both with own­ers as well as front of­fice staff. We are keen to re­ward front line staff and also want to know the agents and their staff. We are al­ways ac­ces­si­ble, flex­i­ble and agent-friendly and pay three per cent com­mis­sion.”

Stephen King Gen­eral Man­ager Vir­gin At­lantic In­dia

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