‘Our location is our USP’
Corporate clients including individual corporate travellers and MICE groups comprise 65% of the business at the IHG property which is two years old.
sites and did customised packages for that period. Also, it organised cultural tours of the city pre-and-post event and hosted food promotions around the Games theme during that period as well, he adds.
Interestingly, the property has witnessed a growth of 8-10 per cent year-on-year till date. “This is real good news for the hotel as the industry currently is seeing a flat growth,” reveals Jolly. The GM feels that corporate travel is increasing and this will help sustain business at the property. “As of now, corporate clients that include individual corporate travellers and MICE groups comprise 65 per cent of our business,” he informs. Thus, the group is also betting big on MICE. Be it a small meeting or a conference for up to 400 people, the property has amenities for all groups. There is also a separate valet parking and a meetings entrance with pre-function area at the hotel. There are five meeting rooms with a total area of 538.8 sq metre meeting space. Barun
Jolly, General Manager, Crowne Plaza Today New Delhi Okhla says, “The property came up at an emerging market that was in close proximity to a number of strategic locations within the Delhi-NCR such as Nehru Place, Okhla, Noida, etc. This strategic location is our biggest USP. We also opened in time for the CWG that year.” Thus, the hotel was amongst the closest hotels to the Games