‘Locations’ under the lens of Bollywood
‘Locations’ is the world’s first film tourism event. It is an event promoting and highlighting two distinct industries: tourism and film making. highlights the events’ significance.
The 10th edition of ‘Locations’ conducted in Mumbai was a two-day event that garnered a lot of interest from the film fraternity, various tourism boards and tour operators.
Started in 2003 with a concept to bridge the gap between film and tourism industry and help global local vendors and allied service representatives to interact with the Indian film industry, it showcased some unique and unexplored destinations like Oman and the Philippines this year. There was also an active participation by line producers, technicians, tours and travel operators. With Indian movies increasingly being shot at the outdoor locations, ‘Locations’ was the perfect platform for countries to promote and highlight their various destinations.
“We have diverse filming locations in the 7,107 islands. We are welcoming the Indian film industry to Philippines,” says Verna Covar, Director, Dept of Tourism, Philippines.
The event comprised exhibition, presentation, informal gathering and also an awards ceremony. Yash Chopra received the
“We have relaxed visa policies for the Indian market. With world-class film crew and excellent line producers situated in the Philippines, shooting an Indian movie in the Philippines is hassle free.
Lifetime Achievement Award for his contribution in promoting the foreign destinations through his films. Kabir Khan received an award for his directorial efforts in a foreign destination for the movie Ek
Tha T iger. Philippines Tourism got the award for ‘Best new entrant for promotion of tourism through Indian films’.
Director, Dept of Tourism, Philippines