Verchaska is now ‘VE’
Incepted in 2000, Verchaska has grown to be one of the top companies for developing travel e-commerce solution. The company recently rebranded itself to VE to be able to connect with people easily and create an identity that is global in nature and represents a global problem in travel.
Talking about the rebranding, Rajiv Menon, Head – Market Development, Verchaska says,
“When you look at the name Verchaska, the first two letters have VE. However, when you were to take these first two letters and leverage them as the initials of Verchaska, then the VE becomes WE when you pronounce or read the two letters.
While VE is not only about communication, it is also emerging from what we as people are capable of doing.”
“Our goal for the next 5 years is to transform Verchaska from an international solutions company to the world’s largest independent software company in travel,” adds Menon.