Club Med aims 50% growth from India
Club Med, a French company that owns several premium resorts across the globe, is targetting a growth of 50 per cent from India. Currently, the company receives more than 2000 Indian families across its properties with 80 per cent staying at their Asian resorts while 20 per cent in their European resorts.
Having 80 resorts worldwide, the USP of Club Med is their ‘All-Inclusive’ resorts. After successfully launching the concept of ‘All-Inclusive’ resorts many years ago across the world, Club Med hopes that Indians too will soon see value for money in this product.
The ‘All-Inclusive’ packages of Club Med include accommodation, all meals, drinks, transfers, sports, water and entertainment activities. Club Med is yet to open a property in India. “We did not start our own property in India in the past because in India, the concept of bed & breakfast is still popular. Our concept of ‘All-Inclusive holidays’ is still new in India. However, we now see a rise in luxury travel in India. India now has a lot of FIT travel were they take short breaks to spend more time with their family. With this change in behaviour among India travellers, we are looking at investing in India in the future,” says Vijay Sharma, Country Manager, Club Med, India.
Club Med also wants to work with key travel agents in India who will act as Club Med specialised agents. “We intend to grow with our key travel agents and we want to establish ourselves in cities like Mumbai, Delhi and Bengaluru. For this, we intend to work closely with travel agents who have a huge FIT base and who specialise in premium category of customers,” adds Vijay
Sharma, Country Manager, Club Med, India.