WTM 2012 India shines
World Travel Market (WTM) 2012 is likely to be propelled by the engines of growth in BRICS economies.
In an exclusive conversation with Simon Press, Exhibition Director, World Travel Market, brings you fireworks expected at the repositioned India Hall. Here are the selected excerpts:-
As a part of the strategic approach to WTM 2012, we looked at the areas of the floor plan that were seeing growth and as part of visitor delivery,
we increased our marketing and PR campaigns directed to the Travel Trade professionals who buy products from these areas. This is done to ensure the growth of product and the companies exhibiting also matches the numbers of visitors wanting to buy these products. We have achieved this, by taking the WTM brand into these markets; through our vision conference series, by working more closely with existing media partners as well as increasing the number of associations we work with. We have also highlighted the business figures and emphasised the amount of business done in each region as a result of WTM.
World Travel market is pictorially divided into regions. Previously these included UK and Ireland, Europe, Middle East, Americas, Global Village, Technology and Asia-Pacific Ocean, which also used to include India. For the first time, this year, at the event, India will have its own identity and hall entrance. India is also located at the new East Entrance of the venue and over the last two years we have seen an increase in the number of visitors in this area of the exhibition ground.
33% increase in India region
WTM 2012 is going to be the largest event in terms of amount of products showcased over the four days of the event. This mirrors the world economy and we are witnessing a good amount of increase in the powerhouse economies including Brazil, Russia, India, China and South Africa, to name a few. WTM does buck the trend here, as the European region has also seen, a yearon-year increase.
The number of Main Stand Holders at World Travel Market within the India region has increased by 33 per cent as compared to 2011. We are proud to announce a total of 126 new exhibitors at the overall event this year.
Beating Slowdown with double digit growth
WTM continues to generate double-digit business growth for the global travel industry despite the gloomy economic picture of the past few years. 2011’s £1,653m worth of deals was 16 per cent ahead of 2010’s £1,425m, while the 2010 sum represented a 25 per cent hike in 2009.
India alone will generate a massive £56 million of deals for the country’s travel and tourism industry. The region also strongly represented in the revamped WTM Speed Networking event last year.
Exhibitors took advantage of the chance, to meet contacts briefly, before the event opened and arranged a more detailed discussion later. We hope that the event gains even more popularity with the Indian Exhibitors participating again this year.
Speed Networking is the key to success
The Monday speed networking event takes place before the show even opens. The Indian Exhibitors will have the opportunity of meeting around 200 buyers who are looking at buying products from all over the world. A list of these buyers had been distributed at the end of October, which means, the exhibitors had the opportunity to see which buyers are most relevant to them. As the name says it is Speed Networking, it gives the buyer and exhibitor a five minute window to introduce and to understand if there is an opportunity to hold a longer meeting, on the exhibitors stand, during the show open hours.
WTM is also introducing an extra Speed Networking event following the phenomenal success of the concept which will take place on the Thursday of WTM. This extra event will encourage discussions about further business opportunities to take place beyond WTM. World Travel Market’s purpose is to facilitate business deals between exhibitors and buyers and the expansion of the WTM Speed Networking programme can only lead to WTM generating even more industry deals.
Simon Press Exhibition Director, World Travel Market