WTM 2012 In­dia shines

World Travel Mar­ket (WTM) 2012 is likely to be pro­pelled by the en­gines of growth in BRICS economies.

TravTalk - India - - News - VIVEK SETHI

In an ex­clu­sive con­ver­sa­tion with Si­mon Press, Ex­hi­bi­tion Di­rec­tor, World Travel Mar­ket, brings you fire­works expected at the repo­si­tioned In­dia Hall. Here are the se­lected ex­cerpts:-

As a part of the strate­gic ap­proach to WTM 2012, we looked at the ar­eas of the floor plan that were see­ing growth and as part of visi­tor de­liv­ery,

we in­creased our mar­ket­ing and PR cam­paigns di­rected to the Travel Trade pro­fes­sion­als who buy prod­ucts from these ar­eas. This is done to en­sure the growth of prod­uct and the com­pa­nies ex­hibit­ing also matches the num­bers of vis­i­tors want­ing to buy these prod­ucts. We have achieved this, by tak­ing the WTM brand into these mar­kets; through our vi­sion con­fer­ence se­ries, by work­ing more closely with ex­ist­ing me­dia part­ners as well as in­creas­ing the num­ber of as­so­ci­a­tions we work with. We have also high­lighted the busi­ness fig­ures and em­pha­sised the amount of busi­ness done in each re­gion as a re­sult of WTM.

World Travel mar­ket is pic­to­ri­ally di­vided into re­gions. Pre­vi­ously these in­cluded UK and Ire­land, Europe, Mid­dle East, Americas, Global Vil­lage, Tech­nol­ogy and Asia-Pa­cific Ocean, which also used to in­clude In­dia. For the first time, this year, at the event, In­dia will have its own iden­tity and hall en­trance. In­dia is also lo­cated at the new East En­trance of the venue and over the last two years we have seen an in­crease in the num­ber of vis­i­tors in this area of the ex­hi­bi­tion ground.

33% in­crease in In­dia re­gion

WTM 2012 is go­ing to be the largest event in terms of amount of prod­ucts show­cased over the four days of the event. This mir­rors the world econ­omy and we are wit­ness­ing a good amount of in­crease in the pow­er­house economies in­clud­ing Brazil, Rus­sia, In­dia, China and South Africa, to name a few. WTM does buck the trend here, as the Euro­pean re­gion has also seen, a yearon-year in­crease.

The num­ber of Main Stand Hold­ers at World Travel Mar­ket within the In­dia re­gion has in­creased by 33 per cent as com­pared to 2011. We are proud to an­nounce a to­tal of 126 new ex­hibitors at the over­all event this year.

Beat­ing Slow­down with dou­ble digit growth

WTM con­tin­ues to gen­er­ate dou­ble-digit busi­ness growth for the global travel in­dus­try de­spite the gloomy eco­nomic pic­ture of the past few years. 2011’s £1,653m worth of deals was 16 per cent ahead of 2010’s £1,425m, while the 2010 sum rep­re­sented a 25 per cent hike in 2009.

In­dia alone will gen­er­ate a mas­sive £56 mil­lion of deals for the coun­try’s travel and tourism in­dus­try. The re­gion also strongly rep­re­sented in the re­vamped WTM Speed Net­work­ing event last year.

Ex­hibitors took ad­van­tage of the chance, to meet con­tacts briefly, be­fore the event opened and ar­ranged a more de­tailed dis­cus­sion later. We hope that the event gains even more pop­u­lar­ity with the In­dian Ex­hibitors par­tic­i­pat­ing again this year.

Speed Net­work­ing is the key to suc­cess

The Mon­day speed net­work­ing event takes place be­fore the show even opens. The In­dian Ex­hibitors will have the op­por­tu­nity of meet­ing around 200 buy­ers who are look­ing at buy­ing prod­ucts from all over the world. A list of these buy­ers had been dis­trib­uted at the end of Oc­to­ber, which means, the ex­hibitors had the op­por­tu­nity to see which buy­ers are most rel­e­vant to them. As the name says it is Speed Net­work­ing, it gives the buyer and ex­hibitor a five minute win­dow to in­tro­duce and to un­der­stand if there is an op­por­tu­nity to hold a longer meet­ing, on the ex­hibitors stand, dur­ing the show open hours.

WTM is also in­tro­duc­ing an ex­tra Speed Net­work­ing event fol­low­ing the phe­nom­e­nal suc­cess of the con­cept which will take place on the Thurs­day of WTM. This ex­tra event will en­cour­age dis­cus­sions about fur­ther busi­ness op­por­tu­ni­ties to take place be­yond WTM. World Travel Mar­ket’s pur­pose is to fa­cil­i­tate busi­ness deals be­tween ex­hibitors and buy­ers and the ex­pan­sion of the WTM Speed Net­work­ing pro­gramme can only lead to WTM gen­er­at­ing even more in­dus­try deals.

Si­mon Press Ex­hi­bi­tion Di­rec­tor, World Travel Mar­ket

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