Predicting the right future

The WTM Global Trends Report, in association with Euromonitor International, has successfully predicted global travel trends for eight years running.

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WTM Global Trends Report 2011 correctly predicted some significant trends in the travel and tourism industry, including;

The Global Trends Report 2011 predicted that the rent-a-garden concept would provide a significant source of accommodation for holidaymakers looking to enjoy the Olympic Games in London.

The prediction proved correct with several hundred people advertising alternative accommodation during the Games on Campinmygarden.com during the London 2012 Olympic Games. With high household debt, this website provides homeowners with the opportunity to rent out their garden as a campsite to visitors seeking to save money and also experience the local community. tomised amenities and services tailor-made for Chinese outbound travellers.

The WTM Global Trends Report 2011 also tipped Gamification, or the integration of gaming dynamics in non-gaming environments to create brand awareness and loyalty as a key industry trend for travel companies. The prediction proved correct with the launch of several loyalty programmes. For example, InterContinental Hotels Group launched the ‘Win it in a minute’ programme to improve loyalty among younger consumers, while MyMarriottHotel allows players to take on the role of a hos- pitality manager in the kitchen, where players must cook, buy supplies, and get dishes to the counter.